Research On Performance Appraisal Optimization Of H Real Estate Company Based On Balanced Scorecard

With the great promotion of China’s reform and opening up and the social process,the real estate industry occupies a leading position in the national economy.However,the current global economic downturn,coupled with the cyclical characteristics of China’s market economy,The development of the real estate industry is not very optimistic.In recent years,the state has promoted and introduced a series of regulation and control policies and means,which can be described as layer upon layer.Policies such as "housing not speculation" and "three red lines" directly lead to the situation that the real estate industry is facing tighter and narrower financing channels,and the industry dividend is gradually diminishing,which accelerates the reshuffle of the real estate industry and the Matthew effect is becoming more and more obvious.Therefore,large real estate companies have begun to implement internal organizational changes,and the organizational structure has been changed to small but fine,which has also brought a huge impact on the company’s human resource management,talent market demand and management mode,the human resource management of real estate companies is also facing unprecedented challenges and pressure.More and more real estate companies clearly realize that the competition and contest between companies at the present stage,in the final analysis,is the competition of human resources and talents.Then,how to establish a set of scientific,perfect and effective performance appraisal plan for the company,truly take performance appraisal as the core,give full play to the "baton" role of performance appraisal,stimulate the internal potential of employees,work enthusiasm,improve per capita efficiency,and then ensure the implementation of the strategic objectives of the organization.It is the most important issue of human resource management in the real estate industry.Engineering is a real estate company’s core department,engineering department’s performance evaluation is particularly important in the whole company’s performance appraisal system,so this article in the engineering department,for example,using questionnaire survey method,for H company engineering department staff performance evaluation and its application result has carried on the detailed investigation and study,according to the result of investigation and research,from the aspects of performance evaluation and its application results of,It mainly involves salary,promotion,training,corporate culture,welfare and other dimensions to explore and analyze the main problems existing in the employee performance appraisal of the Engineering Department of H Company.Based on the H company’s environment and industry background,the H company engineering department staff performance appraisal scheme optimization design,develop a set of enterprise development strategy with H company matching scheme,staff development,finally achieve fully stimulate the staff’s potential,to achieve the strategic goals of the company,increase the company’s economic benefit is the fundamental goal.