Research On The Modeland Strategy Of Community Supported Agriculture Decelopment In Zhengzhou Y Farm

After the reform and opening up,the rapid development of petroleum agriculture has brought people ample food supply,but it has also produced many negative effects,which are prominently manifested in ecological and environmental issues and food safety.In addition,our country’s current national conditions determine that small farmers will still be the mainstay of agricultural production for a period of time in the future.How to connect small farmers with the big market and raise peasants’ income is still a big problem now.Community Supported Agriculture(CSA)has begun to enter people’s vision because of its focus on food safety and health,providing a new idea for solving food safety issues,increasing small farmers’ income,and protecting the ecological environment.Community Supported Agriculture means that consumers who are pursuing safe food sign an agreement with nearby farms,prepay the share fee,and purchase safe agricultural products from farmers without using pesticides or fertilizers in the production process;or lease vegetable plots for independent cultivation,and the farm can also take care of it,all the agricultural products produced by the member’s vegetable garden belong to the member.As a form of short-chain agriculture,Community Supported Agriculture advocates establishing a direct connection between producers and consumers of agricultural products to reduce the intermediate links between production and sales.Community Supported Agriculture not only meets the food needs of urban consumers,but also can protect the development of small farms and has broad development prospects.However,its development still faces problems such as immature marketing models and high cost input.Therefore,it is of great significance to promote the further development of Community Supported Agriculture.This article is based on the actual development of Zhengzhou Y Farm,based on the theory of consumer behavior and the theory of agricultural industry chain,this article first analyzes the main functions and development prospects of the Community Supporting Agriculture in Zhengzhou.That is,to understand the current supply status of Community Supported Agriculture in Zhengzhou,to understand consumers’ willingness and demand for participation in Community Supported Agriculture through questionnaire surveys,and to further analyze its development prospects based on the current supply status of Community Supported Agriculture.Next,take Zhengzhou Y Farm as a case for analysis.Understand the basic situation of the farm,the preferences and needs of the farm members,the farm’s business model,production model,the integration of the three industries,and the profitability.And combined with the questionnaire survey and interviews of farm members to analyze its existing problems.Finally,combined with the previous analysis,it puts forward countermeasures and suggestions for the development of Zhengzhou community to support agriculture.This article mainly draws the following conclusions through the above research:First,the "labor share" model adopted by Farm Y reduces the opportunistic tendency of operators to use pesticides and fertilizers,and reflects the CSA concept of "revenue sharing".Second,stable consumer participation is the foundation of Y Farm’s continuous operation.The consumer participation of Y Farm includes not only farm members,but also citizens who are interested in various additional agricultural products on the farm.Third,attaching importance to communication with members is an important condition for the development of Y Farm.The farm attaches importance to interactive communication with members,so that there is no case of members withdrawing halfway through the development of the farm.Fourth,the development of Farm Y still faces some problems,such as the lack of effective measures in marketing and promotion of the farm,and difficulties in recruiting members;the farm is located in the Yellow River beach,not only facing the risk of land expropriation,but also facing the constraints of relevant policies for the management of the Yellow River beach,and the uncertainty of government policies also threatens the development of the farm.