Research On The Influence Of The Use Of Digital Finance On The Entrepreneurship Decision-Making Of Urban Households

Entrepreneurship is an important policy tool to promote employment and stimulate the economy.Entrepreneurship to promote employment can reduce social unemployment,increase household income and improve residents’ lives by increasing residents’ employment.The emergence,development and use of digital finance can help households make entrepreneurial decisions and entrepreneurial choices.Urban households have advantages over rural households in their own endowments,and are more accessible and benefit from the use of digital finance.In addition,the choice of entrepreneurial type is of great significance to household entrepreneurship.Household entrepreneurship usually tends to favor industries that they are familiar with,and industries with optimistic future prospects.Taking into account the preferential policies given by the state,the choice of risk is low,free entry and exit,fierce competition,and funding.Fast-turning industries can increase the success rate of entrepreneurship,and different forms of employment will not only affect the scale of entrepreneurial activities,but also put forward different requirements on entrepreneurs’ ability and investment capital,and will also have obvious effects on economic and social development and individual utility.The impact of differentiation.Exploring the impact of the use of digital finance on the entrepreneurship of urban households and its reasons and specific mechanisms are the current focus of theoretical research and practice.However,there are still some spaces for researches specifically for urban households to analyze the use of digital finance on entrepreneurial decision-making and entrepreneurial choices.Therefore,this thesis takes the entrepreneurial decision-making of urban households as the object,combines the entrepreneurial background of "Mass Entrepreneurship and Innovation" and the current rapid development of digital finance use,based on existing research and combining digital finance related theories,entrepreneurial resource theories,and information symmetry theory,human capital theory,and social capital theory aim to clarify the mechanism of the use of digital finance on urban household entrepreneurship from the perspective of the use of digital finance.By using the third round of the China Household Finance Survey and Research Center of Southwestern University of Finance and Economics(2015)and the fourth round(2017)of the two-phase data of the Chinese Household Finance Survey(CHFS),selecting 46,289 urban households in different regions,constructing the Heckprobit model and the Probit model,and then performing the benchmark test,the mediation effect test and the heterogeneity test in sequence to study the impact and heterogeneity of the use of digital finance on the entrepreneurial decision-making of urban households,and try to provide references for the relevant theories of the relationship between digital finance and household entrepreneurship and the practice of promoting the development of digital finance to promote urban household entrepreneurship.This thesis finds:(1)The use of digital finance can promote urban households to make entrepreneurial decisions by alleviating credit and information constraints;(2)The use of digital finance can significantly promote the entrepreneurial decisions of disadvantaged groups in urban households who lack their own endowments,and to a certain extent reduce the cost of entrepreneurship.The difficulty of starting a business for disadvantaged groups with a lack of human capital and low social capital;(3)The use of digital finance can relatively lower the threshold for household entrepreneurship,and obviously promote urban households to make decisions to enter high-threshold industries;(4)Numbers Financial use can help household entrepreneurs broaden their funding sources and encourage urban household entrepreneurs to choose employer-based entrepreneurship.Based on the findings of this thesis,the following policy recommendations are put forward.First,financial institutions should launch digital financial products and services that meet the needs of entrepreneurial households.Second,the government should introduce relevant support policies to support urban households with weak endowments to use digital finance to start businesses.Third,the government should encourage,support,and guide urban households to rationally use digital finance for high-threshold entrepreneurship and employer-based entrepreneurship.