Study On Creative Development Level Evaluation And Promotion Strategy Of Mountain Leisure Agricultural Park

Leisure agriculture,as one of the multifunctional agriculture forms,has been developed for nearly 20 years in our country.With the deepening of the development of mountainous areas,the special environment of leisure agricultural parks in mountainous areas has gradually enriched.The development of leisure agricultural parks in mountainous areas not only drives the development of local economy,but also conforms to the development concept of "lucid waters and lush mountains are gold and silver mountains".However,with the gathering and development of leisure agriculture parks in mountain areas,there are some problems in the parks,such as the tourism,the construction projects are similar and homogenized,and the creative development level is insufficient,which hinders the long-term development of leisure agriculture parks in mountain areas.Therefore,it is necessary and important to evaluate the creative development level of the mountain leisure agricultural park and put forward the promotion strategy.This paper mainly evaluates the creative development level of the mountain leisure agricultural park and studies the promotion strategy.Taking 15 leisure agricultural parks in Yongtai County of Fujian Province,a typical mountain leisure agricultural park,as research samples,this paper comprehensively weights 20 indicators from five dimensions including scientific and technological creativity,cultural creativity,landscape creativity,marketing creativity and functional creativity by using analytic hierarchy process and entropy weight method.On the basis of comprehensive empowerment,TOPSIS method was used to evaluate the creative development level of 15 mountain leisure agriculture parks,so as to explore the overall creative development level of mountain leisure agriculture parks and the strategies and paths to improve the creative development level of mountain leisure agriculture parks.The main conclusions of this study are as follows:(1)According to the comprehensive weighting table,Ten indexes,including the number of leisure function creative projects,the number of local folk custom creative landscape,the number of quality expansion creative projects,the number of health function creative projects,the number of product packaging creative projects,the number of geological landform landscape,the number of architecture and facilities creative landscape,the number of biological creative landscape,the number of research function creative projects,the number of Internet marketing creative development of the mountain leisure agricultural park The flat effect was the most significant.(2)The evaluation scores of the creative development level of 15 mountain leisure agriculture parks evaluated by TOPSIS method and the statistical results of the score zones show that the creative development level of the leisure agriculture parks in Yongtai County is low on the whole,with uneven distribution of creative development level.Among them,Qianjiangyue,Chuanshan and Niubi Feng parks have the highest level of creative development,while Sentai Park has the lowest level.At the same time,it also shows that the creative development level of mountain leisure agricultural parks is low on the whole.(3)According to the analysis results of TOPSIS method based on comprehensive empowerment,five strategies are proposed to improve the creative development level of mountain leisure agricultural parks.First,improve functional creativity based on basic requirements;second,make use of regional advantages to create characteristic landscape;third,dig deep cultural connotation to improve leisure quality;fourth,carry out creative marketing to promote industrial development;fifth,focus on improving creative level in an orderly way.