Research On Diversification Strategy Optimization Of WQ Texttle

With the intensification of market competition and the maturity of economic development in our country,many enterprise groups choose to expand in new commercial fields in order to improve resource utilization efficiency.Diversification strategy has become an important choice for the development of medium-sized and large enterprise groups.In recent years,due to the complex and volatile domestic situation,the downward pressure on the macro economy has increased,especially since the impact of the novel coronavirus epidemic in 2020,the diversification strategy of enterprise groups is faced with more and greater risks and challenges.In the face of the above problems,it is worth studying how to better diversify the development of enterprise groups.WQ Texttle entered the electrolytic aluminum industry in 2006.After nearly 20 years of development,it has grown rapidly and become a major producer of electrolytic aluminum in China.Its products are mainly primary processed products such as aluminum rods and aluminum ingots.However,as electrolytic aluminum enters the mature stage of the market,its operating revenue grows slowly.In order to survive and develop,the company has embarked on the road of diversified development,and the group has begun to engage in unrelated diversified industries such as medical care and health,finance and trade,hotel management and real estate development.However,in recent years,the implementation of diversified industries has not achieved the performance of developing electrolytic aluminum industry.According to the latest financial annual report of the group,the total revenue of the group in 2022 decreased by 1.45% year-on-year.This paper takes WQ Texttle as the research object,reviews the research status of diversification strategy at home and abroad in detail,uses scientific analysis tools to analyze the business environment of the enterprise group,including using PEST analysis tool to analyze the macro-environment of the group,and analyzing the internal environment of the group from the perspective of the company’s resources and capabilities.The main advantages are: strong innovation,strong capital,solid industrial foundation,strong brand advantage,rich resources;The main shortcomings lie in: limited extension of industrial chain,unreasonable talent structure,weak scientific research ability of new industries,etc.Combined with the internal and external environment of the group,the strategic positioning of each business of the group is made.On this basis,the SWOT analysis method is used to propose the business strategy adjustment direction of the group.First,the positions of the core business of the textile industry is continuously stabilized.Second,the strong promotion of electrolytic aluminum industry star business development;Third,selective investment in medical care,health,real estate and other question mark business;Fourth,rectify and eliminate hotel management,finance and trade and other businesses that lose competitiveness.At the same time,put forward the group diversification strategy optimization strategy: first,enhance the core competitiveness of the group;Second,scientifically planning diversified industries to cultivate stable profit growth points;Third,respect the law of industrial development and implement diversification strategy step by step;Fourth,optimize the diversified industrial structure and promote the complementary and coordinated development of the group’s industrial advantages.Finally,in order to ensure that the proposed strategic optimization plan can be effectively implemented,safeguard measures are implemented according to the actual situation of the Group in terms of accelerating the construction of development platform,optimizing the allocation of human resources,so as to change the current situation of the Group and realize the goal of strategic optimization of diversification.The research of this paper hopes to help WQ Texttle to change the status quo,make WQ Texttle enter a new stage of diversified development,and at the same time,expect to have some reference and help for the diversified development of other similar enterprises.