Research On LH Enterprise Strategic Risk Management

Since the COVID-19 broke out in China at the beginning of 2020,and then swept the world,China’s economy and the world economy suffered a serious blow.Over the past two years,the virus mutation and repeated outbreaks have brought unprecedented disasters to the service industry across the country and the world.In such a difficult environment,implementing strategic risk management is necessary for enterprises to maintain vitality and implement long-term development.Since the establishment of LH Enterprise in 1994,it has established nearly 100 large and small hotels,including six major sectors: catering service companies,secondary and tertiary schools,supply chain companies,Wuhua Tianbao Company,engineering companies,and hotel management companies.With the expansion of the enterprise,by 2018,LH Enterprise proposed a strategic layout of "one body,two wings,and coordinated development of related industries",which aims to fundamentally solve the talent bottleneck and food safety issues in the sustainable development of the enterprise,achieve multiple industry linkages,establish a standardized operation system for the entire process from the field to the dining table,and create a reputation effect of "food safety LH,healthy life".However,in a complex and volatile environment,during the process of strategic implementation,LH enterprises are not always smooth sailing.They bear various risks from both internal and external aspects of the enterprise,which constantly threaten the realization of their strategic objectives.Therefore,in order to improve the strategic risk management and response capabilities of LH enterprises,it is necessary to accurately identify,analyze,prevent,and control various risk factors that affect the achievement of strategic objectives.The content of this article is the main business of LH enterprise: hotels.Using PEST analysis,Porter’s Five Forces model,and other methods,identify various risk factors that affect the implementation of LH enterprise strategy: macro environmental risks,competition risks in the same industry,and internal risks within the enterprise.By conducting interviews and questionnaire surveys with industry experts,high-level,middle-level,frontline personnel,customers,teachers teaching related courses,and students studying related majors,data on risk factors that affect the implementation of LH company strategy is obtained;Using the Analytic Hierarchy Process,determine the weights of various risk factors that affect the implementation of LH enterprise strategy.Currently,among the three first level risk indicators,the risk weight of the macro environment is the highest at 0.57.Combined with the first level risk indicators,among the 12 second level risk indicators,the weight value of social and cultural risk factors is the highest at 0.52;Through the method of fuzzy comprehensive evaluation,the fuzzy comprehensive value of risk for LH enterprise is 0.8944,which indicates that LH enterprise is currently facing significant risks.The ranking of influencing factors for each sub item is macro environmental risk,internal environmental risk,and industry environmental risk.Based on the influencing factors of strategic risk,the weights of strategic risk indicators,and the principles of strategic risk warning,this article has developed corresponding risk warning processes for LH enterprises,and proposed risk prevention measures in terms of macro environment,internal environment,and industry environmental risks.This article deeply analyzes various strategic risk factors currently encountered by LH enterprises,and develops risk prevention measures for LH enterprises,which can effectively enhance the domestic competitiveness of LH enterprises and provide useful reference for other enterprises in the same industry and service industry.