Research On Performance Appraisal Of Agents Of Hunan China Life Insurance Compan

As China’s insurance market opens wider to the outside world,more and more foreign insurance companies are entering the Chinese market,and competition among domestic insurance companies is becoming more intense.The core competitiveness of insurance companies is finally reflected in the competition of human resources,the essence of which is the competition of company performance management ability.Foreign insurance companies attach great importance to the effectiveness of performance management and continuously innovate performance management.If China Life Insurance Company Limited Hunan Branch wants to stand out in the fierce insurance market,it must make bold changes to the existing agent performance management and design a performance management path in line with the company’s development.This article is mainly discussed through the following five parts:Firstly,the definition of performance appraisal connotation,the design of performance appraisal system,the methods of performance appraisal and other related theoretical research,which provides the theoretical basis for the problems existing in the performance appraisal of Hunan Branch of China Life Insurance Company Limited and the improvement strategies.Secondly,analyze the current situation of the performance appraisal system for the agents of China Life Insurance Company Limited Hunan Branch,such as: introduction of China Life Insurance Company Limited Hunan Branch,human resources situation,current agent management mode,career development path and salary incentive,etc.Thirdly,carry out a questionnaire to 300 agents of China Life Insurance Company Limited Hunan Branch,analyze the questionnaire data through EXCEL software,and deeply analyze the problems existing in the performance appraisal of China Life Insurance Company Limited Hunan Branch,such as the problems in the emphasis on performance appraisal,appraisal indicators,methods and procedures,application of appraisal results,etc.,and find out the deep-seated reasons for these problems;Fourthly,he optimization design of the performance appraisal management of agents in Hunan Branch of China Life Insurance Company Limited.Fifthly,from the aspects of personnel team construction,system construction,organization construction and culture construction,the paper puts forward the safeguard measures for the performance appraisal path of agents in Hunan Branch of China Life Insurance Company Limited.