Research On The Management Optimization Of Insurance Agent In H Company

In recent years,the double-digit growth rate has made the insurance industry present an excellent development trend.With the gradual entry of foreign insurance companies into China's market,it becomes more difficult for insurance companies that are already very competitive.Therefore,the market has higher requirements for the demand and quality of insurance talents.Economic development in the new era requires more attention to the quality of economic development,and the quality of insurance industry development is inseparable from a high-quality marketing team.The world has been improving the management of insurance agents through the study of insurance agent system.Among the existing problems in the insurance industry,the H-center branch company is facing the problem of how to improve the premium income,promote the development of insurance agent organizations and reduce the turnover rate through the management of insurance agents.To some extent,premium income and agent management are two different aspects of the same process in the development of insurance enterprises.This paper mainly takes H Insurance Guangzhou Central Branch Company as an example to analyze the existing agent management system of Guangzhou Branch.Aiming at the current problems of enterprise operation,it studies and analyses how to carry out performance and incentive scheme for insurance agents through marketing scheme and incentive scheme.In the aspect of agent management,we get the optimized and improved business plan.In the aspect of agent management,this paper mainly studies the performance appraisal of salesmen of different grades according to the existing basic law of the company,and through the analysis of the salary income of the insurance agent,explores the ways to improve the income of the insurance agent,so as to promote the insurance agent team to become bigger and stronger,and finally formulates the optimization plan of incentive programs and activities,hoping to strengthen Guangzhou Branch.The market competitiveness of branch companies.