Study On The Evaluation Of Recreation Tourism Product Experience And Its Improvement Strategy In The Lushan Xihai Scenic Area

With the steady acceleration of China’s aging process,the total number of people aged 60 and above on the mainland will have reached 18.7% of the total population by 2020,and China has fully entered an aging society.At the same time,with the continuous development of China’s economy,environmental problems are deteriorating,and the work pressure and life pressure of middle-aged and young people are increasing,and sub-health is already the health state of most people in China.In this environment,the market of recreation tourism is gradually expanding,and it has become a new blue ocean of the traditional tourism market.However,the current level of recreation tourism in China is still relatively low,and there are many problems,so it is necessary to explore the development direction of good recreation tourism and improve the experience of recreation tourism products.This study selects the Lushan Xihai Scenic Area as the research case,and firstly gives an overview of the related concepts such as tourists’ perception and recreation tourism,and conducts a research review of the relevant theories at home and abroad.By sorting out and summarizing the relevant literature,a survey form of tourists’ perception and satisfaction in the Lushan Xihai Scenic Area was formed.Sixteen representative evaluation indicators were selected to investigate the importance evaluation of these 16 indicators in the process of recreation tourism and the satisfaction evaluation felt in the process of playing in Lushan Xihai Scenic Area,taking tourists of Lushan West Sea Scenic Area as the survey object.Afterwards,using software analysis,through a variety of analysis methods to sort out,analyze and summarize the survey data,combined with random research interviews with tourists,the final conclusions of the study,mainly: First,the overall tourism resources of Lushan Xihai Scenic Area is better,beautiful natural scenery,rich forests,hot springs and other resources,but there are also problems such as homogenization of scenic content,the level of service provided is not high;Second,the Visitors to the Lushan Xihai Scenic Area scenic recreation tourism satisfaction overall belongs to the medium above,visitors generally "more satisfied",but from the expectations of tourists and the actual experience,there is still a certain gap,indicating that the Lushan Xihai Scenic Area scenic recreation tourism business still has room for further development and potential.And according to the conclusion of the study,the following countermeasures and improvement suggestions are provided:first,to improve the basic service facilities inside and outside the scenic area,such as transportation services,accommodation services,catering services,etc.;second,to broaden the publicity channels and enrich the publicity methods;third,to improve the service capacity and service level of practitioners;fourth,to improve the experience of recreation tourism products,such as creating recreation tourism products for health care,sports and leisure recreation tourism products,etc.