Research On The Influence Of Emotional Labor Of Grassroots Employees On Turnover Tendency Of CL Property Company

With the continuous development of The Times,people continue to improve the material basis,the quality of the living environment and the pursuit of convenience of life style is increasing day by day,so the real estate industry can precisely meet people’s needs.With the continuous development of the property industry,the needs of the owners are constantly upgrading.Behind the service upgrading is the silent labor of the grass-roots staff of the property management.As the grass-roots staff of the property management directly facing the owners,in order to meet the needs of customers and bring them better service experience,they often need to bear a large emotional labor.Long-term emotional labor makes grassroots employees easy to produce job burnout,resulting in high turnover of grassroots employees.In previous analysis,emotional labor tends to be related to doctors and patients,teachers and restaurant waiters,etc.,while this study is based on grassroots service personnel based on the background of property management,which is closely related to people’s life service needs.Firstly,by interviewing 10 representative grassroots staff of CL Property Company,the thesis preliminatively understands the reasons for the dim-over of grassroots staff,analyzes and summarizes the interview contents,and concludes that the focus of the dim-over of grassroots staff of CL Property Company is emotional labor.Therefore,the research variables of this thesis are defined,and quantitative research is carried out through literature review and analysis of existing theories.This thesis provides a hypothesis basis for the research of this thesis.Secondly,questionnaires are issued to the grassroots employees of CL Property Company to explore whether there are significant differences in emotional labor choices among grassroots employees with different personal characteristics based on a larger base.Finally,specific problems existing in CL Property Company are analyzed and discussed according to relevant conclusions,and relevant improvement suggestions are put forward.In this thesis,three scales of emotional labor,job burnout and turnover intention are used as measuring tools,SPSS17.0 is used as big data statistical tool,and exploratory variable research,correlation analysis,regression analysis and other research methods are used to explore the correlation between emotional labor,job burnout and turnover intention,and whether each variable will have a certain impact,especially on the job How does burnout influence the mediating effect of career mechanism in the emotional labor and turnover intention of grassroots employees? Specific analysis conclusions are as follows:Firstly,different personal characteristics have significant differences in the emotional labor of grassroots staff in property management.There are differences in gender,education level and age,but no significant differences in working years and marital status.Secondly,the correlation and linear regression analysis between emotional labor and job burnout shows that there is a positive correlation between surface acting and job burnout,and a negative correlation between deep acting and job burnout.Moreover,through correlation analysis,job burnout has a significant influence on turnover intention.However,different results were obtained through regression analysis.The regression coefficient of reduced personal sense of achievement was greater than 0.05,indicating that it would not have an impact on turnover intention.Finally,through linear regression analysis and path analysis,it is concluded that emotional labor has a small impact on turnover intention directly,while job burnout has a larger impact on turnover intention.Therefore,it is concluded that job burnout plays an intermediary role.Based on the above analysis,this thesis proposes several management suggestions for property service managers,attaches importance to the emotional needs of grassroots employees,and can provide emotional management means for employees at an earlier time.Set up special training,the training content should include language communication ability performance course,self-psychological adjustment course and field practical operation course,so that employees can apply what they have learned,and not stay in the empty style of listening and not practicing.By strengthening the overall professional quality of employees,we can work more efficiently,serve the owners better,stabilize the flow of grassroots employees,and enable the enterprise to develop more healthily.