Research On The Security Business Marketing Strategy Of H Group

Due to the rapid development of China’s security market and the intensification of market competition,the market of foreign security companies has generally turned from attack to defense,and gradually declined.With the development of Chinese security technology,some enterprises have begun to withdraw from the Chinese market,which brings great challenges to domestic security technology enterprises.Therefore,Chinese safety technology enterprises should take effective measures,strengthen communication with Chinese consumer groups,analyze the trend of Chinese market development deeply,and take effective measures,strive to expand the areas of our country,so as to obtain more success.With the Chinese government accelerating the implementation of the smart city strategy,security has become an important basis for national development.In the future,the development momentum of China’s safe and digital China is strong,which will further stimulate the development of the security industry and promote the intelligent process of society.Urban construction drives the market demand for high-definition video surveillance equipment,among which "smart city" drives the demand for intelligent video surveillance equipment.With the explosive growth of video data,new markets for intelligent data analysis will also emerge.Through in-depth discussion of the internal and external environment of H Group,combined with PEST,4P,SWOT and other technologies,combined with marketing theories,in-depth analysis of the current situation of H Group,so as to best grasp its market environment,in-depth exploration of its opportunities and challenges,so as to best improve its security ability,so as to best meet the needs of customers.To promote sustainable growth.Through in-depth study of H Group’s global vision,we can clearly identify its market segmentation,target customer groups and corresponding product positioning.Therefore,we apply the 4P theory to the marketing practice of H Group,deeply explore its existing defects,and put forward effective suggestions for improvement.After in-depth market investigation,we clearly realize that the current marketing strategy has many drawbacks,such as: single product design,poor service quality,low positioning,poor channel control,weak publicity.Therefore,we suggest that greater efforts should be made to best adapt to current consumer demand and thus promote sustainable business growth.After in-depth analysis,we suggest that H Group take some measures to improve its current marketing strategy.These measures include:promoting innovative products,developing unique customer experiences,improving market positioning,strengthening channel building and increasing customer desire to buy.In the process of marketing strategy optimization,we need to take a series of measures to strengthen the cohesion of the team,and require them to do the best in organizational structure,resource allocation,reward and punishment mechanism,so as to better complete the process.