Study On The Development Of Characteristic Sightseeing Agriculture In Feicheng City Of Shandong Province Under The Background Of Rural Revitalization Strategy

With the advancement of the rural revitalization strategy layer by layer,China’s rural tourism market has developed well,and the supply innovation and demand pull of the food,housing,travel,shopping and entertainment links in the rural field have jointly promoted the vigorous development of the rural industry and tourism market.Tourism plays a huge role,not only driving the development of rural areas,but also bringing invigorating tourism under the epidemic,especially in the case of strict restrictions on medium-and long-distance travel,rural play has become an important choice for short-distance leisure vacations,characteristic sightseeing agriculture,rural culture,intangible cultural heritage resources,ancient village culture,original ecological goodies and other rural tourism natural and exclusive IP can appear in the public vision,and with its unique conditions,promote cultural empowerment tourism,tourism revitalization of the countryside of the benign mutual assistance relationship.Feicheng City,Shandong Province,is strategically located and rich in tourism resources,and has achieved good results in the development of rural tourism and sightseeing agriculture in recent years,and has become one of the important pillars supporting the economic development of Feicheng City.By analyzing the development status of characteristic tourism agriculture in Feicheng City,this paper further clarifies the location conditions,existing resources,economic and social development status,tourism agriculture development status and the development characteristic mode of Feicheng Characteristic Tourism Agriculture,laying a foundation for the next step of research and analysis.There are still some problems in the development of characteristic tourism agriculture in Feicheng City,such as insufficient attention at all levels,the social atmosphere for the development of characteristic sightseeing agriculture is not strong,and the investment of social capital funds is insufficient,so the author of this article went to Liutai Taohuayuan Scenic Area,Chaoquan Town,Taoyuan Town and other places in Feicheng City to conduct field investigations and visits.A total of 320 questionnaires were issued,and the questionnaire data were statistically analyzed and processed to deeply analyze various factors affecting the development of tourism agriculture in Feicheng City.On the basis of the empirical investigation of the main influencing factors of the development of characteristic tourism agriculture in Feicheng City,the researchers put forward countermeasures for further developing and expanding the characteristic tourism agriculture of Feicheng City,such as strengthening planning guidance,improving infrastructure,improving the quality of tourism agriculture development in Feicheng City,increasing marketing,and building a well-known national festival brand.