| At present,China has built a well-off society in an all-round way,and people ’ s economic income has been greatly improved.Tourism has become an indispensable part of people ’ s life.With the development of science and technology,information technology has been integrated into all aspects of people ’ s lives.People ’ s way of life has undergone tremendous changes,tourism behavior has changed.Tourists need the participation of information technology in the whole process of tourism,so the tourism industry also needs to be upgraded.Smart tourism is the product of tourism informatization upgrading,and smart tourism has changed the tourism industry.As the most important part of tourism,scenic spots are the core of the construction of smart tourism.Smart tourism has been incorporated into the current development plan by the government,and it is proposed to promote the smart construction of scenic spots.Smart tourism represents the future development trend,and the study of smart scenic spots is of great significance to the future development of tourism.The current era is the era of experience economy.The construction of smart scenic spots can improve the experience of tourists.The Bali River scenic spot is located in northern Anhui and occupies an advantageous position in the local tourism market.It is an irreplaceable high-quality tourist attraction in the region.In recent years,the construction of smart scenic spots has begun.In this study,the Bali River scenic area as the research case,the use of literature analysis,SWOT analysis and IPA analysis,combined with the actual construction of the Bali River scenic area,through the design of questionnaire,data collection,data analysis,IPA analysis and other steps,the main factors affecting the experience of tourists in the construction process of the Bali River scenic area,and combined with the analysis of the problems,put forward improvement suggestions and countermeasures.This paper is divided into seven chapters.Firstly,it expounds the research background,analyzes the research contents of smart tourism,smart scenic spots and tourism experience at home and abroad,puts forward the theoretical basis of this paper,and defines the concepts and definitions of smart tourism,smart scenic spots and tourism experience.Secondly,it introduces the basic situation of the Bali River Scenic Area,analyzes the current situation of the construction of its smart scenic area,and analyzes the advantages,disadvantages,opportunities and threats of the construction of smart scenic area through the SWOT analysis method.Then,it uses the IPA method to analyze the data of the questionnaire survey,and systematically analyzes the problems existing in the construction of smart scenic area in the Bali River Scenic Area from the basic facilities to the management system and then to the marketing mode.Finally,suggestions and countermeasures are put forward for the problems existing in the construction of smart scenic spots in the Bali River Scenic Area.The ability of the scenic area is comprehensively improved from four aspects : improving hardware facilities,improving the management level of the scenic area,showing the advantages of smart marketing,and improving project settings,so as to accelerate the pace of the construction of smart scenic spots in the Bali River Scenic Area.Finally,we summarize the research results of this paper,analyze the shortcomings of this paper and make prospects. |
