Research On Campus Marketing Strategy Of China Unicom Handan Branch

In the 5G era,network applications have penetrated into every pore of modern life.The wide application of digital technology and the popularization of the Internet of everything make the communication industry face unprecedented opportunities and challenges.College students accept new things quickly,fit with high degree,and integrate with strong degree,and become the avant-garde army and future new force in the consumption of communication products and network services.All the major operators have realized the irreplaceable influence and status of the university campus market in the whole communication market,so they go all out to compete for the university campus market.The characteristics of the university market,the unique needs of university customers,and the development momentum of the Internet make the university campus market full of variables and uncertainties,and the market situation can be said to be "rapidly changing".How to grasp the trend of the campus market,ride the wind and waves in the torrent of competition,and remain in an invincible position,is the lasting thinking topic of the major operators.This thesis studies the campus marketing strategy of Handan Unicom Branch,and reviews the marketing strategy of Handan Unicom Branch in the campus market at different stages.SWOT analysis is applied to analyze the internal and external environment and market situation through the questionnaire survey,data statistics and comparative analysis,and analyze the marketing strategy of the 4P and 4C marketing theory and integrated marketing communication theory.To sum up,this thesis intuitively discusses the problems existing in the campus marketing of Handan Unicom Branch,and gives the improvement suggestions and guarantee measures.This study has certain reference value for Handan Unicom to develop and maintain the university communication market,and has certain reference significance for the development of the same type of enterprises.