From The Perspective Of Journalism And Communication University Campus Advertising

With the vigorous development of the advertising industry, the rapid development of university campus advertising, advertising has become an important part of the field. This paper mainly through reading literature, books, information access, Internet browsing, analysis of cases on college campuses and to research, including through the comprehensive utilization, absorb information and existing research results from the Journalism and Communication, the angle of advertisement on the university campus The formation and development of advertising reasons, university campus advertising categories, characteristics and use of Journalism and Communication, advertising science, popular culture of the relevant theoretical principle, the campus of the University of the application of ads, from both the positive and negative conclusion, summed up the University of Campus advertisements on university campuses by the impact, on this basis that the university campus advertising the existence of "dissemination of the main fuzzy odd, dissemination of the contents mixed, mode of transmission of a single relative," and so on. In light of these problems, the paper made in compliance with the "vigorously develop the campus non-commercial advertisements, and guide commercial restrictions on advertising, banning advertising of non-normal," the basic principle-based, ad management of the campus of specific measures and Countermeasures. In this paper, the results of research on the one hand, help people deepen their understanding of the university campus advertising, awareness, attention, use and integration; On the other hand, we can promote the ads in the campus to avoid a negative impact on schools, on the basis of more Good use of this university campus advertising media for the development of the cause of University services.