Research On The Choice Of Forest Medicine Mode By Farmers’ Resource Endowment

Green ecological development is an inevitable requirement for building a high-quality modern economic system,traditional Chinese medicine industry is an important part of China’s pharmaceutical industry,shouldering the important role of maintaining people’s health and improving national quality,it is very important to explore the green ecological development model of traditional Chinese medicine planting.The 20 th National Congress proposed to develop industries with rural characteristics,broaden the channels for farmers to increase income and become rich,and promote the construction of a healthy China.As a regional characteristic planting mode of compound planting of Chinese medicinal materials and economic forests or ordinary trees,the forest medicine model is not only conducive to improving the three-dimensional ecological environment of the forest,promoting the return of Chinese medicinal materials to the original growth state and improving the quality of medicinal materials,but also conducive to the development of diversified operations and broadening the channels for farmers to get rich,so the forest medicine model,a new type of regional characteristic industry with good ecological and economic benefits,has begun to be promoted in many places.In the process of specific implementation and promotion of the forest medicine model,the main body is farmers.When farmers make actual choice decisions,they often make choices based on their own circumstances and profits.With the advancement of science and technology and the development of society,the resource endowments of farmers have also undergone a lot of changes,and the differences in resource endowments of farmers in various aspects are also increasing.Scholars’ research on forest medicine models tends to study the benefits of forest medicine models on ecology and the quality of traditional Chinese medicines,so how does farmers’ resource endowment affect farmers’ adoption of forest medicine models? Therefore,solving the above problems is also the key to improving the adoption rate of forest medicine models,increasing farmers’ income,and promoting the green and ecological development of the Chinese medicinal materials industry.In this paper,by combing the theory of farmers’ behavior and the theory of bounded rationality hypothesis,the influence mechanism of farmers’ resource endowment on the selection and decision-making of forest medicine mode is derived.Based on the data of348 questionnaire surveys of traditional Chinese medicinal material growers in Menghai County,Xishuangbanna Prefecture,the characteristics and influencing factors of resource endowment on farmers’ choice of forest medicine mode were studied from a microscopic perspective by using factor analysis,entropy method,Heckman sample selection model and multiple linear regression model.The paper is divided into six parts,the first part mainly expounds the background purpose and significance of the research,and sorts out the research results of domestic and foreign scholars;The second part mainly defines the relevant concepts,introduces the theoretical basis used,and describes the mechanism of the influence of farmers’ endowments on the decision-making of forest medicine model.The third part mainly introduces the general situation of Menghai County,the development of traditional Chinese medicinal materials in Menghai County,and the current situation of the adoption of forest medicine model in samples.The fourth part mainly measures resource endowment,uses factor analysis to extract common factors from social resource endowment,and calculates each endowment of farmer’s resource endowment by entropy method,and divides farmers according to the comprehensive score of each part.The fifth part is to study the influence of resource endowment on farmers’ decision-making on forest drug model selection and different types of farmers on forest drug model selection decision,and conduct robustness tests.The sixth part is to analyze the conclusions and put forward countermeasures and suggestions for the conclusions.Through the study,the following conclusions were drawn:(1)Among the sample farmers,203 households adopted the forest medicine model,accounting for 58.30% of the sample,but 80.46% of the farmers in the total sample wanted to adopt the forest medicine model,and a large number of farmers with the intention to adopt it did not adopt it.(2)total household income,financial loans and drying sites in the economic resource endowment of farmers;the area of arable land in natural resource endowments;social networks and social prestige in social resource endowments;In the information resource endowment,the duration of obtaining agricultural information through the network has a direct impact on the adoption of forest drug models,and the adoption intention has a mediating effect,(3)and different types of farmers have obvious differences in the influence of forest drug model selection decisions.According to the research conclusions,it is proposed that:(1)improve farmers’ awareness of ecological planting and strengthen the promotion of forest medicine models;(2)Lower the threshold for farmers to obtain funds and increase government subsidies;(3)Expand the social relationship network of farmers and promote mutual interaction among farmers;(4)Broaden the channels for obtaining information on the Internet and improve the efficiency of information acquisition.