A Study On The Satisfaction Of Rural Inclusive Financial Services Of Rural Credit Cooperatives In Suizhong County

In recent years,the rural social economy has developed rapidly.The No.1 central document of the Central Committee of the Communist Party of China has focused on the "three rural issues" for many consecutive years.With the progress of rural society and the acceleration of urbanization,rural inclusive finance plays an important role in rural social and economic development.However,in the current rural financial system,problems such as the difficulty in effectively using rural financial funds for the development of farmers,the inability to fully meet the loan needs of farmers,and the inconsistency between the development of rural finance and the rural market economy have emerged.Farmers,as the main service targets of the rural financial market,play a dominant role in promoting the development of inclusive finance in rural areas.Therefore,starting from the needs of farmers,studying the important influencing factors of satisfaction with rural inclusive financial services has a promoting effect on promoting the sustainable development of rural inclusive finance and solving the problem of farmers’ funding sources.It can further consolidate poverty alleviation and effectively connect with rural revitalization.After conducting in-depth research on relevant literature,this article conducted on-site visits to 25 townships in Suizhong County to comprehensively understand the current situation of rural inclusive finance development,farmers’ living standards,farmers’ assets,and agricultural industry operation.On the basis of on-site visits,a questionnaire design was conducted based on the education level of farmers,the amount of household assets owned,and the number of business outlets.The research process adopts a combination of descriptive statistical analysis and empirical analysis to comprehensively and deeply understand the influencing factors of satisfaction with rural inclusive financial services.Through empirical analysis using a binary logistic model,it was found that independent variables such as farmers’ education level,policy support,diversification of guarantee forms,product suitability,and number of outlets have a positive promoting effect on the satisfaction of rural inclusive financial services;The complexity of business processes and processing time have a negative impact on the satisfaction of rural inclusive financial services.Furthermore,it can be concluded that the government’s inadequate implementation of rural inclusive financial policies,incomplete supporting services for rural inclusive finance in rural credit cooperatives,and the education level of farmers have an impact on the satisfaction of rural inclusive financial services.Based on the theoretical research in the early stage and combined with the specific situation learned through on-site visits and research,this article proposes suggestions from three dimensions: firstly,government departments should increase supervision and publicity efforts to optimize the rural financial environment;We should guide financial institutions to build and improve a multi-level rural inclusive financial service system starting from improving the rural credit guarantee system,agricultural insurance system,rural financial legal system,and rural credit system construction,and promote the healthy development of rural financial institutions.The second is to deepen the work measures of rural credit cooperatives,effectively innovate services,provide various loan guarantee models,and lower the loan threshold;Promote the innovation of rural credit cooperatives’ financial products and improve the adaptability of financial products;Simplify business process and set up green channel service windows;Promote the incremental development of rural credit cooperatives’ business outlets,and improve the construction of existing network infrastructure and supporting facilities.The third is to strengthen the cooperation between government and banks,carry out financial knowledge in rural areas,and cultivate and improve farmers’ financial literacy.