Research On Pricing Strategy Game Of Shared Accommodation Platform

With the improvement of Internet technology and the vigorous development of the sharing economy,the shared accommodation model has emerged and rapidly expanded globally.The development of the shared accommodation platform not only injects new vitality into the tourism industry,but also provides a reliable solution for the rational and efficient use of vacant houses.However,the shared accommodation platform is still in its infancy,with a single pricing model and limited incentive effect.Therefore,the reasonable pricing of the platform has become the most important issue for landlords and consumers to pay attention to when participating in shared accommodation.Starting from the concepts related to shared accommodation,stakeholders,and game theory,this article expounds on the main body and operation mode of the shared accommodation platform,and analyzes the factors that affect the pricing of the shared accommodation platform based on literature analysis and expert interviews.By ranking the importance of the factors that affect the pricing of the shared accommodation platform,it is concluded that the service level provided by the platform to landlords and the platform subsidy cost are important influencing factors.Secondly,this article constructs a pricing strategy model considering the platform service level.Based on the service level provided by the platform for the landlord,the service price strategy is determined,and the game model is constructed by evolutionary game method.Then,the numerical simulation is carried out by Matlab,and the strategic choice of the platform is analyzed,which is influenced by the platform’s pricing cost for the landlord to provide high and low service levels and the income obtained by the landlord’s participation in the shared accommodation platform,so as to promote the landlord to join the shared accommodation platform and promote the development of the platform.Then,this article constructs a pricing strategy model of shared accommodation platform considering platform subsidies.Based on the price strategy of the subsidy determination platform for consumers and landlords,the evolutionary game method is used to build a game model,and Matlab software is used to carry out numerical simulation,to analyze the influence of different initial subject wishes on the strategy results,as well as the influence of subsidies to consumers,landlords,landlords and consumers on the strategies of all parties.This article studies the pricing strategy game of shared accommodation platform,which can provide theoretical guidance for the shared accommodation platform in setting the platform price,promote landlords and consumers to actively participate in shared accommodation,and provide reference for the phased development of the platform.