Study Of The Color's Semantics In Digital Product Design

With the rapid development of technology and information, post-industrial society has been growing more and more diverse digital products, people are no longer satisfied with the function of digital products and practical value of material aspects of consumption, more products available to pursue symbolic significance as well as its aesthetic value, so that digital products can be a symbol of their identity, status, product towards individuality, difference, human, pop-oriented direction.Today, a large number of new technologies, the emergence of new features to designers bring more inspiration and creativity. Characteristics of color in their own digital products with design, not only to ensure and maintain the product's function and form, but also from the emotional, symbolic, etc. are failing to meet the needs of different users. Color visual beauty and emotional experience in human psychology, semantics produce more and more important role. Designer in addition to considering shape, material outside the design, but also to skilled use of color semantics in order to achieve the shape, color and material, the perfect combination, so that the digital product is more emotional, to meet the individual needs of consumers and enhance the value of the product .Through literature review, summary and analysis, applied psychology, semantics, design aesthetics, community and cultural learning, the knowledge of the field of color, clarity, colors are a function of semantic, emotional, semantic and symbolic meaning, clearly a different semantic features on the impact of digital product design and role of color, through research, to how designers use color, how to"color"to provide a theoretical reference.