The Study Of Koto Product Modality Semantics

Today's most striking design of the development of its meaning and form of cognitive, the association of symbolic function and cultural history. Product semantics is to study the human form of the Creator in the context of the use of the symbol, and this applied to design.Product modality semantics is the meaning of product language studying. Its theoretical structure began in 1950 form the University of Ulm in Germany "use of symbols", far can be traced back to New Bauhaus school in Chicago, Charles ? Morris of the mark. This concept in 1983 by the U.S. K. Krippendorf, Germany, R. Butter clearly put forward, and in 1984 the United States Cranbrook Academy of Art from U.S. Industrial Designers Association (IDSA) organized by the "product semantics seminar" to be defined: product semantics is the Creator who study the shape of the situation in the use of the symbol, as well as the application of industrial design in science. It broke the traditional design of the human factors are included in the simple practice of ergonomics, widening the scope of the ergonomics; breakthrough in the traditional ergonomics only one physical and physiological function considerations, the design the factors in-depth psychological, mental factors. With the social development and progress of the great material wealth, consumption levels further refinement, people have the spirit of functional products increased demand, product modeling in addition to express their functional purpose, but also through its semantic features to convey products The cultural connotations of particular embodiment of the sense of the times and social values. As the French symbol of Pierre. Barrichello said, in many cases, people are not buying specific items, but in the search for trends, youth and the symbol of success.It takes into account not only the physical and physiological functions, but the psychological, social and cultural context, which we call the symbolic environment.This paper will expatiate the change of Koto in modality. According to the history culture, I will analyze the shape character of Koto in man-machine engineering, material science. Analyze the consumer demand and market of Koto.. Change the shape of Koto according to the taste and the psychology of consumer nowadays. Take the product semantics for guidance, and using change the appearance of Koto as the means. And the finally aim is popularize the culture of Koto.