Research On Yi Zheng Chemical Fiber Competition Strategy

Yi Zheng Chemical Fiber Ltd. Co. is a large-scale state-owned enterprise. As most state-owned enterprises do, it has various abuses caused by imperfect system.. In Nov.2001, with entring WTO formally China became a formal member of the big family of globalized economy. The deeper economic system reform and the step-by-step perfection of market system provide the enterprises of our state with great development opportunity. At the same time, it also brings about threat and challenge. Therefore, based upon its competition advantage, Yi Zheng Chemical Fiber has formulated a long-term competition development strategy, accordingly which has important reality significance to the survival and development of enterprise.Based on the theory and method of strategy model evaluation and fuzzy evaluation, this paper systematically analyses Yi Zheng Chemical Fiber Competence strategy. First, this paper states Competition Strategy Research Theory, Core Competence Theory and the relationship between two theories. Then, this paper analyses the core competence of Yi Zheng Chemical Fibre competition through strategy model. In combination with competition elaluation model, this paper evaluates fuzzily Yi Zheng Chemical Fiber Competition.At the same time, this paper analyzes the internal and external conditions which Yi Zheng Chemical Fiber is in, and makes summarization through the contrast and analyses of the production elements of the same kind enterprises of Korea and TaiWan on combination with the advantages and disadvantages of Yi ZhengChemical Fiber. Finally in view of competition strategy, this paper discusses the formulation of Yi Zheng Chemical Fiber competition strategy, and makes the total plan and specific measures of Yi Zheng Chemical Fiber, and puts forward the related items, which has the reality reference significance to the further development of Yi Zheng Chemical Fiber,Based on the research into Yi Zheng Chemical Fiber competition strategy development, this paper put forwords the development problem of Large-scale enterprises of China deeply after WTO entring, and the author hopes that which will do favor to the development of a large number of Chinese enterprises.