The Study Of Current Situation And Prospect Of Image Spokesman Of Sports Stars In China

Chinese sports industrialized and marketable developed so fast for some kinds of sports resources have the chance to arrange and to be used. Now a day, the most one characteristic of international sports developing is sports and economic developing so close more than any times. The sports image spokeman in these background has been created.Because of the sports image spokesman spokes for some brands in our country is a new things yet, the whole trades not have a highly specialized, go in for the sports image spokesman's sports stars just work for a little sports area, the sports image spokesman development have so much matter. As china join in WTO and Beijing 2008 Olympic game to be convened, many world famous enterprise start from local tactics, have to chose Chinese sport stars for their spokesman. In these cases, how to recognize Chinese image spokesman present conditions for enterprise spokes'develops and future have the important reality sense and science value. For these reason, about Chinese sports image spokesman's present situation analysis seems more important.These essay take the questionnaire investigate, literature study, expert interview, count statistics and logic analysis method for analysis Chinese Chinese sports image spokesman's present situation and prospects. The result show that now sports image spokesman exist high price, risk and effect also exist, effect ion more and more marked, lack deeply study of brand and other problems. The author suggested enterprise must doing the market investigate at the first, make sure the truly of image spokesman, spokes'products should conform to sports star's statue, sportsman should fulfill their duty first, business second, be alert to over business Nair and so on.