The Research Of Building Block Toy Design For Example Of Teacher Wang Electronic Building Blocks

With the improvement of China’s economic and business environment of the booming consumer consciousness leads to an important shift, brand an increasingly important role in the business competition. How in the fierce business environment through the brand to promote enterprise development, to their own products and similar products efficiently and get loyal target consumption group become crucial. Although China has relatively well-known brands in other areas, but in the field of toys, well-known brands, mainly is given priority to with OEM. China is in the industry transition, the development of science and technology, changing the way of life has brought new opportunities to the development of the building blocks toys to strengthen the brand design and build famous toy brand for the development of China’s toy industry and transformation plays a decisive role. Although, some enterprises are aware of the importance of the brand design, but not to the purpose in the brand design, blind pursuit of formalization. China is the world’s largest toy production country, with the augmentation of the spending power, the domestic toy market prospect, especially building block toys, both entertainment and educational function. Based on "teacher Wang electronic building blocks\" such an emerging blocks toy brands, for example, from the Angle of the products and the player needs to analyze the needs of building blocks toys design, and the player, and on the transverse were compared with other excellent toy brands, the brand to brand diagnosis, identify the brand, as well as the advantages and disadvantages in the potential demand of users. Then, a comprehensive brand diagnosis and look for opportunities to point the results of user research. In the end, combined with their own characteristics and consumer groups to carry on the accurate market positioning, setting goals is the core value of brand, brand subject, build the unique brand culture of enterprise, to form effective differentiation competition mechanism.