The Research On The Innovation Strategy Of QL Company

Qlmotors is one of 14 point key enterprises in Chinese profession's business vehicle company,It is stair State-owned business enterprises in chongqing. Pass by several decade development, It is a lot of to compete the advantage have already is established. But, in continuous few yearseses, The company's yield is always at 3 to 4 ten thousand on the prowl. Particularly in 2001, Yield descent. Face the local large quantity competition then falsely be to compete the way, and pass the mimicry to celebrate the bell product to pound at to celebrate with the low price a bell market sum.At the same time the significant getdown.Abroad company of tariff of WTO affiliation empress car use the car right celebrate the bell company like this the product of high quantity high price is opposite speak the influence larger. Can say, and now company be placed in an alignment the strategy twist that the point top, how business enterprise is checked seek the problem of the oneself, how the to ascend the new step again, at this time and now the business enterprise should pass right of of decision with continuously of creative replace, how to building with develop the oneself competition advantage, and keep to keep on increase, Promoting heavy celebrate the municipal place economy of development.This thesis application competition the strategy and technique set up the related theories with the method right QL.company from celebrate the bell company to choose the core competition ability to identify the technique from the competition strategy and set up the strategied to puts to proceeds into practice the analysis research .The theories, technique of right competition strategy set ups the theories to proceeds the summaries with look back first, and refine out the theories frame, "competition strategy - core competition ability - technical innovation ability", pass to the problem's reason that the local company use the garage industry the proceeding technical innovation esse analyze, and draw lessons from the abroad company to use the garage industry the technique the creative development the history with trend, lane the pure company use the objective regulation that set up of technique of garage industry .Right QL company exterior the environment the actual analysis, and pass right objective economy, national policy, market analysis estimate with divide the car type to categorize contrast to profession rival, again right celebrate the internal product technique of bell company, produce resources etc. related main factor proceed analysis contrast, find out to QL.company under the current appearance the business enterprise's advantage, bad situation, exsit theopportunity of the further development with threat that face, enter but choose the inside application to compete in the competition strategy the strategy bring upped the deviation the gathering the strategy, with the technique creative the conduct and actions celebrate the bell company core the competition ability to grow, immediately after thesis is from the idea creative, organize creative, the talented person grow to wait the aspect come how to into practice the Building bring up the concrete suggestion:Finally of conclusion is: Qlmotors want to head into new step. Building can keep on the development's sill. Strategy of its competition should for then grow the business enterprise technique creative the ability be used as the deviation of the core competition ability the gathering the strategy.And attain the firster is to set up the technique internationalization the principle on the ideaabandon big but the whole thought, technique is creative to up insist to have for have not for;The seconder is organizes to up establish developments, produce, sale nimble mechanism in orientation market of integral whole ;The third is talented person grows to establish a systemses to move to rise the manufacturing to become an advantage the fleetnesses just of encourage the mechanism.