Food Packaging Design And Consumption Psychology Research Appeal

Along with the social development of the commodity economy, the businessincreasing competition between enterprises design art, in this situation,highlighting its visual advantages, with the economics of marketing commonconsumer attitude of business to consumer attention to an object, therefore,appear at this time the concept of consumer value. Consumer value commercialdesign, as enterprises in the production and sale of part of one of the mainpurpose, and only in the value of this business into consumer value, design willcreate new value. So, how designed to promote sales, to allow consumers to buythe products through packaging design product, has become the main issues thatneed to be addressed in today’s food packaging design.Food packaging design to advertising in the form of the establishment of aprominent visual image for the enterprise market platform to communicate withconsumers, but also for the enterprise in the field of production, circulation andconsumption structures, embodies the core values of corporate marketing playsan extremely important role. Special buffet shopping in the form of supermarketshave emerged, changing consumption patterns of consumers, consumers in thepurchase of goods, often through the external image of food packaging todetermine the quality of the product, the packaging design continuity andcorporate brand brand value-added business strategy has strong competitiveness,not only to reflect the quality of goods, but also to make goods to meet thepsychological needs of consumers, leaving the clear impression to consumers,play to attract consumers desire to buy and buy again role. Starting from the visual language of food packaging design, to explore thedirection of the development of today’s commercial design environment toaddress the interaction between the design arts, design, market and consumerthree. Contribute to the design of the market toward the orderly functioning ofthe virtuous circle direction, research, and explore a range of issues in the design,marketing, and consumer. In the design process, we want these may affectconsumers’ perception of factors into account, to have targeted the design andpsychology theory combine the visual effects of the food packaging design,prominent in the sales environment, and guide consumer behavior, resulting in aseries of consumer behavior.