The Civilian Battalion Hospital Network Marketing

Network marketing has become the main form of civilian battalion hospital marketing. Study of civilian battalion hospital network marketing, can grasp the network marketing form, understand the process and method of network marketing skills, can help to private hospitals to marketing work better, more effectively and improve the medical market. And the study for civilian battalion hospital improve its current crisis of confidence in the brand image has the important practical significance.This paper for the domestic development course and current situation of the private hospitals, determine the service object of civilian battalion hospital, and classifying hospital marketing promotion in the form of knowledge; Second explore network promotion form brings huge opportunity to hospital marketing, from the network marketing with the help of "tool"--characteristics and working principle of search engine to search engine marketing of deep insight into a huge effect; Combining specific example Shanghai ShenJiang hospital website construction of some of the specific steps that promote specific workflow, and discusses the, civilian battalion hospital network promotion effect of assessment, the current paper reviews problems in civilian battalion hospital network marketing.The author thinks that network marketing just accord with the present a marketing means of the network age, network is a medium, not private hospitals the spread of false advertising information. Civilian battalion hospital management should be realized with the aid of network features can realize hospital brand influence without geographical restrictions, at the same time, market reputation and economic effect of the key lies in the construction of the hospital. Private hospitals only to cultivate professional medical investment team, provide people the price of medical treatment, to provide close to the patient the kind of medical service is the real key to the success of a private hospital.