Study On New Male Image In Family Ethics Soaps

In recent years, with the popular appearance of the family ethics soaps, a new type of male image is going into the people’s vision, and cause a lot of attention. It got praise from female audiences, at the same time, caused people to think of this new type of male image and gender relationship. This paper selects several hit series at present like "naked marriage age","the beautiful daughter-in-law era","Jin tai lang’s happy life". Through the analysis of the text and the development situation of the some male image before, we try to make a deep analysis of this kind of male image using gender theory, symbol theory of consumer society and TV culture theory, in order to make interpretation and deep reflection on this new imageThis paper includes three parts except the introduction and conclusions.The introduction tells us the meaning of the paper writing and the current situation about the research of the family ethics drama, explicit the paper’s writing ideas and meanings.The first part of the paper concludes and analysis the new male image of the present family ethics drama from the angle inside and outside with the method of text analysis. This new male image’s appearance broke the rules to the original male image and emerge a different male feature. They are common and ordinary, but they got the most praise and worship from the female audience, and triggered a big social attention.The second part analysis the new male image from the angle the change of the man’s ideal standard and the contemporary women’s progress, to reveal the reality basis of its production. Beauvior’s theory saying that "women are not natural but made." indicated the direction of the women’s movement, at the same time, inspired us to think about gender roles. In addition to the awakening of the female consciousness and the improvement of the status of women, changed the mode that men and women get along with each other to a certain extent. In a word, the two groups, men and women, make a change to adapt to the environment change in the society and what they do all affected the creation and formation of the male image in the ethic drama. That’s the reality basis of the image production.The third part analysis the new male image on the basis of the theory of social gender combined with the men’s liberation views. The so-called masculinity is actually that the male thinking, behavior and way of feeling which is affected by the social cultural and was made reasonable and appropriate. It is not constant, but changes with the context of the times and the evolving. The current new male image meets the aesthetic expectation of the people in a certain extent, but it is still not the ultimate ideal male image.In the conclusion part, we propose to have a comprehensive and rational understanding to the present new image of men about their pain like what women suffered. And taking advantage of the penetrating and influential modern mass media, we should play up the positive influence of the mass media to shaping the equality and harmonious relations between the sexes, appeals to the common liberation of men and women. Strengthen the training of both sexes temperament, to build a new world to the full development of people.