Research On Development Strategy Of Cultural Industrial Park In Quanzhou

Led by the philosophy of sustainable developments, the ever-growingimportant role of the Cultural Creative industrial Park in the developments oflow-carbon economy has drawn tremendous attention. As a typical form of thecultural industrial cluster, it not only performs its excellent function inup-grating a city’s industry and adjusting the economic structures, but alsogreatly enhances the level of city’s taste. The Cultural Creative industrialPark has subsequently become a name-card for the image of a city.But how to avoid the vortex homogenization competition of so-called“ideas+cement” when developing the Cultural Creative industrial Park?Through checking and reading plenty of documents and reviewing the historyof its growth, the author pays special attention, in this article, to compare thedifferent forms occurred in UK, USA and Korea, and the different influencesof the policies upon the chances for the expansion of the Cultural Creativeindustrial Park. By using the significant styles of Beijing&Pear RiverTriangle Cultural Creation Industrial Parks as the comparative reference andhaving PEST strategic methods, the author analyses the industrialmacroscopic environment for cultural industry; meanwhile, Pottercompetitiveness Diamond Model has been taken while analyzing thecompetitiveness of the industry and methods of analysis on the source SWOTare also used by combining the Quanzhou local feature during checking andsummarizing the advantage, disadvantage, chances as well as the threads forthe developments of Quanzhou1916Cultural Industrial Park, which becomesthe formation of alternative strategy matrix. Backed up by the strategicEFE/IFE/QSPM, the author tries to make both short&long-term developingstrategy for Quanzhou1916Cultural Creative Industrial Park. It is suggestedin the article that Quanzhou1916Cultural Creative Industrial Park should,based on the local market, decode and reconstruct the Old Cultural Connotation and establish its own brand with the local characteristics so as tofind a way, in the end, for competitive differentiation that suits the growth ofcultural creative industrial parks.