Research On The Development Strategy Of CYC Cultural And Creative Industrial Park

In 2014,Xi’an was selected as a national pilot city for modern service industry,and the "Xi’an Cultural Science and Technology Venture City Cluster Project" was the first batch of projects for the comprehensive pilot project of modern service industry in Xi’an,CYC Company as the project’s operating company came into being.Along with the project construction particularity,CYC company also positively explores,seeks the reform breakthrough road.during participated in some cultural and creative park investment,but still has many questions.Based on the study of the current situation of CYC cultural and creative industrial Park,this paper puts forward some suggestions on the development strategy of the park.This paper mainly uses the methods of literature research,investigation and interview and case study.Through the review of relevant literature at home and abroad,the theoretical basis of CYC’s cultural and creative park development strategy was determined;Through the investigation and interview,to understand the current internal and external environment and market competition situation of the cultural and creative park industry,so as to provide a basis for the strategic research of the company in the process of operating the cultural and creative park;Through the case study,to analyzes the current situation of the cultural and creative park of the company’s operation and management;through the five-force analysis model,SWOT Matrix and other strategic analysis tools,it is found that the company’s main problems are as follows: unclear strategic positioning of the park,insufficient market-oriented ability of management mechanism,outdated profit model,and non-core competitive products.The main reason for the problem lies in CYC’s short establishment time and lack of market experience,both thecurrent managers and financial system are too conservative.Moreover,due to institutional restrictions,there is no complete separation between government and enterprise,and the development of business marketization is limited.Based on the analysis of the problems,this paper puts forward that the strategic position of the CYC’s cultural and creative industrial park is "cultural and creative industrial park full chain service ecological circle",and puts forward specific plans for improving the park management mechanism,innovating profit model and building the core competitiveness of the park.Through the research on the development strategy of CYC Company’s cultural and creative park,this paper provides some beneficial exploration for CYCand similar enterprises in the strategic planning of operating cultural and creative park,and at the same time,it provides the reference suggestion for the development research of our country cultural and creative industry.