Study Of The News Texts Of The 2014 World Cup In Brazil By Sina

With the development of football, the football culture represented by the World Cup quickly sweep across the whole of China, and gradually become a part of the Chinese people’s cultural life. The arrival of the 2014 World Cup in Brazil provides a rare opportunity for the sports news text display of network platform. Sina has been walking in the forefront of the online sports news since the "sports salon" was created. Perfect writing system provides the opportunity for the appearance of high quality sports news text.Network media represented by sina won’t miss the chance and will be carefully prepared for the 2014 World Cup in Brazil.The research mainly chooses sina news text of the 2014 World Cup in Brazil as the research object and uses the text reading method, literature material method and content analysis method to analyses and discusses the Sina text of the 2014 World Cup in Brazil with seven angles such as the language, image, structure, subject, philosophy,culture and meaning interpretation.It helps in understanding sina news features of the 2014 World Cup in Brazil and offering similar websites reference and thinking.The study found that the news text of the 2014 World Cup in Brazil from sina put up a good performance in the aspect of language, image structure, subject, philosophy, culture and meaning interpretation.There are some examples below. Language have such characteristics as entertainment colloquialism and literary. Image building and shaping can be beyond its limits and it can learn foreign experience in writing activley. Structure have the characteristics of particularity and flexibility and most of them aye anti-pyramid struction, paratactic structure and Lyrical structure. Diverse perspective make reports show the characteristics of the depth, the generalization and popularization.The text spread the Chinese traditional culture and western sports culture which is represented by football culture and try the best to make the communication and integration. A philosophical communication and fusion between east and west appear in terms of deep philosophy construction.It fully developes the function of interpreting the nature and public opinion direction in the area of meaning interpretation and contributes to building a harmonious society.Although sina news reports related to the 2014 World Cup in Brazil l are successfu on the whole,we can still improve them. There are some examples below. Reflect the values in the article properly; Make angle of reports and text structure diversified; Make language entertainment and theme entertainment reasonable; Set up integrated language system;It is the priority of sina’s own construction that how to enhanced weaknesses actively under the condition of keeping their own advantages.