Research On Communication Mechanism In Public Crisis Management Of China

The current crisis management has become the governments must be extremely attaches great importance to the major issues, especially the heart of the crisis management of crisis communication. For a country, whether it is in which stage of development, the relations in reform, development and stability, social stability is to maintain the fundamental guarantee of national system and orderly operation. Understanding the characteristics of social public crisis during the period of transition, strengthen the government effectively, timely and ability to handle social crises peacefully, has become the future of our country for a period of governments at all levels must attach great importance to the major challenges. The success of crisis management not only relates to the success or failure of individual event handling, more related to the speeding up of the modernization and social development. The diversification of governments to cope with the crisis, the crisis management system is gradually improve, the role of media in assisting the government crisis management that there has been a considerable cognitive and sure:that is, the media is the bridge of the government and the public in public crisis.The article will study the line of sight of focusing on new media and the information communication mechanism in the crisis management, is for the current rapid development of the new media and information communication system throughout the crisis management in the important position of consideration. To some extent, the construction of crisis communication mechanism can further enrich the social transition of institutional arrangements and policy research in our country, which is conducive to China’s transitional government public crisis management research, has great academic value.In this article, through further clear concept, connotation and characteristics of government public crisis management and on the basis of summing up the present characteristics and development trend of China’s public crisis. Then the definition of the concept of communication mechanism in public crisis management and the related theory of the comb. In combination with the status quo of the public crisis management in China, the anatomy of the government and the media, the public communication problems and in-depth analysis of the cause of formation, and this as a basis for the thesis research and solve the problem, and the case of a typical case analysis. From public space building, perfect incentive constraint mechanism, operation mechanism established, media credibility ascension four aspects to construct harmonious interaction mechanism of public crisis management communication.Studies have shown that to build a new kind of government, the media, the public positive interaction of public emergency information communication mechanism in the current is very important. This communication mechanism includes not only internal government information, including the government, the public, non-governmental organizations, the media information release from foreign governments and international organizations, including the media, the public information feedback to the government, so as to achieve the efficient transfer of emergency information, maximum limit reduces the loss of public emergency, improve the government administrative efficiency, maintaining the authority of the government, the media credibility, and the purpose of the citizens’right to know.