The Research Of The Differences Between "Sina Sports" And "Yahoo Sports" In The Sport Star Reported

This article through the literature material method, mathematical statistics, case studies and comparative research method to analyze the "Sina Sports" and "Yahoo Sports" difference when Li 2014 season reported.We investigated the "Sina Sports" and "Yahoo Sports" in the differences in the coverage of sports stars. Since China and the US media, "sports stars" different definitions, the two sports stars sports website reported that there are inevitable differences. However, because Li is a professional player outside the system, "individual", "collective" is defined and not like other domestic sports star, but in shaping the personality has made attempts. Henceforth, for Li’s report has been the focus of the sports channel, which can also be seen as "Sina Sports," reported sports stars template. For the "Yahoo Sports", its most favorite sports stars in China comes as Li Na, in this American sports opinion website: Li Na is considered to be Liu Xiang and Yao Ming as China’s sports representative figures, set a new Chinese sports image. Therefore, they are also reported to Li invested enormous energy. Thus, the paper chooses Sina Sports channel, sports channel on Yahoo! Li 2014 season reported as the research object, the two sites used in reporting mode and Li 2014 season showing content and analyze the differences and forming difference the reason.At the same point: the two sites with a large amount of information on relevant developments to report Li 2014 season; utilize the advantages of the integration of information portals let the audience understand the pluralistic content of Li controversy; both use various means of three-dimensional rendering Li Na retired time. At different ways: "Yahoo Sports" in the text the number of reports, the number of videos advantage, and a greater emphasis on planning perspective class text. "Sina athletics’ only in terms of portfolio exhibits certain characteristics, but in the richness of the site content is still a gap.By studying this paper the following conclusions: lack of staff limits "Sina sports," reported the intensity of sports stars; the vicious competition for "Sina sports" lack of multi-dimensional coverage of sports stars; "Sina sports" lack of professional content producers, limiting depth coverage of sports stars; editorial staff lack initiative, limits the "Sina sports" sports stars in the story text effect. In this study, we are given the appropriate recommendations: China should establish a sports website, part-time team, improve team-building coverage, so that we can solve the problem of manpower gap; end of the vicious competition, by creating Chinese version of "Media Alliance" to achieve win-win situation, so that high-quality sports news content on more platforms circulation; Chinese sports website should focus on the depth of planning, to provide high-quality interactive audience topic; Finally, the network sports editor China should proceed from the overall point of view, to create a stage for sports stars reported.