Decade Of Aging:Multi-perspective Wolf Totem

In 2004,In the early 21 st century,contemporary novels gradually fall into the state of doldrums,Wolf Totem turned out,causing widespread concern and controversy among scholars and readers at home and abroad.Afterwards,the works about wolf,such as Shen Shixi's Garnett Dream and Deng Yiguang's Two Wolves are gradually published.Wolf culture has become a hot literary phenomenon and the novel has been a bestseller for more than ten years.In 2015,the movie of the same name was popular and obtained a good reputation.How to remark this novel and how to explore its value and social significance?This article tries to analyze its literary style,national thinking,ecological criticism and cultural output enlightenment in detail.The success of Wolf Totem possesses multiple factors.The reason why it is still very popular with readers is that it possesses good characteristics of text composition mode,image portrayal and marketing strategy.First of all,a breakthrough was made in the narrative text object and text composition mode by using exquisite metaphors and detailed description.In the second place,based on the portray of coyote,this novel offers readers a quite different aesthetic experience,and the wolf image with aggressiveness and team-spirit can reflect the feelings of the people.This is internal reason of its success.Thirdly,its publisher has taken excellent marketing strategy,including the full three-dimensional marketing,introduction of celebrity,creating successful production of a hot topic,attracting readers' attention of business,entertainment,literary critics.This,to some extent,has become an important external factor of its bestselling.This article discusses the controversy about the national character caused by Wolf totem.The author Jiang Rong used the images of wolf and sheep as a symbol of nomadic and farming national character,and proposed to strengthen the weak Chinese national characters.This has become an extension of the literary value of the novel,and also aroused widespread concern and controversy in the deeper level of society.The readers such as enterprise managers and youth stress the wolf spirit of bravery,wisdom and unyielding,cooperative spirit,and calls for reform of the nationality.Wolf culture thus was recommended in the enterprise management and the concept of national development in the construction of the national character.The protectors emphasize its bad effect on the depth of attack of wolf spirit of human civilization,distortion,and question the expression of the so-called national transformation.Wolf Totem brings ecological thinking.The novel criticizes the greed of human nature and the destruction of grassland ecology by farming civilization,and reflects the strong ecological consciousness.Wolf Totem proposed a new grassland ecological concept of “big life”and“small life”,getting rid of anthropocentrism.This novel reinterpreted the relationship between people and grassland,showing the ecological equality of human beings and the natural life.Wolf Totem provided a new thinking for us to face the relationship between man and nature.Wolf Totem brings the overseas transmission and reflection.This novel,either English versions or movie,has caused great repercussions overseas.At the same time,cultural loss and misreading of Wolf Totem in the transmission process can also lead to some positive thinking.They are as follows: To find a balance of interests in copyright market and output literary and cultural interests;to safeguard the translation and dissemination of national culture authentic;to strengthen commercial copyright output after the copyright regulation,and to cultivate excellent translation talents and control the loss and misreading of characteristics of national culture.