Study On Management Of Public Relations Crisis In Middle School

In the education system, in today's increasingly competitive society, schools face a variety of internal and external pressure, we need to use some specialized tools and methods to strengthen their own management and external establish a good external image. Public relations is such a public reputation to help schools establish effective means to make the public through the use of public relations approach to schooling confidence. But in China, the use of public relations in school management has not been enough attention, and theoretical research in this regard is very limited. On paper attempts a comprehensive theory of practice,to find the main factors causing disharmony in the public schools, and explore the use of reasonable methods and means to coordinate and improve the school's internal and external public relations, so as the crisis in the public middle school provide support and relationship management theory and practice countermeasure action on the way.Paper describes the school-house public relations and external public relations connotation based on the classification of internal and external public relations public relations make a statement. Under the new situation, the education system, the paper analyzes the development trend of the school of public relations, public relations and the current situation of crisis in the Middle School to analyze the factors affecting the relationship between the respective secondary research. Paper discusses the status of the external public relations in the modern school, study major practical problems exist. At last, in order to solve the crisis in the middle school campus public relations approach and proposed countermeasures.