SWOT-PEST Analysis Of Sports And Leisure Town In Zhejiang Province

In March 2018,Zhejiang provincial government announced the first batch of provincial-level ivation sports and leisure towns,including daicun rural sports town,Yaolin mountain expansion sports town,Huchen rural outdoor Town,Tongling mountain ice and snow sports town,Baizhang fashion sports town,moganshanman sports town,Shimen extreme sports town,selected key cultivation sports and leisure town with fresh theme characteristics Ming Dynasty and beautiful environment have great development value,which provide basic guarantee services for future tourism service,vacation and leisure.In the 13 th five year plan of Zhejiang Province,it is clearly pointed out that it is hoped that the first batch of provincial sports and Leisure Town cultivation units will give full play to the main role of the market,increase effective investment,and accelerate the construction of sports and Leisure Town in Zhejiang Province with higher standards and quality,which will make a new contribution to building our province into an "internationally famous sports and leisure destination" and to building a well-off society at a high level in an all-round way More contributions.In this paper,four of the seven provincial demonstration sports and leisure towns are selected as the research objects.Through questionnaire survey,interview and field survey,the characteristics of sports tourism development in four towns and the factors influencing the development of sports tourism in four towns are understood,and SWOT-PEST model is constructed for analysis,and the conclusion is drawn that the current development situation of sports leisure towns in Zhejiang Province includes: 1.There are better tourist resources,sports leisure towns have great market development potential;2.Sports leisure towns in Zhejiang Province Most of the small towns are inconvenient in transportation;3.The advantage of Zhejiang sports and leisure town is that it has great development power.The first province is rich in natural resources and has unique natural advantages.Second,the promotion of sports and leisure towns in Zhejiang Province is reasonable,with the promotion of sports events and the creation of brand events as the promotion mode;fourth,the development cycle of sports and leisure towns is long,the investment is huge,and the towns lack the independent hematopoietic function;fifth,the number of sports talents is not enough tosupport the development status of sports and leisure towns,and the homogenization of town projects in surrounding provinces and cities is serious;sixth,sports and leisure towns and sports The degree of industrial integration is not enough,but the support of national policies,the 2022 Asian Games held in Zhejiang Province and the improvement of endowment insurance system in Zhejiang Province provide certain opportunities for the future development of the town.In view of the above conclusions,the following suggestions are put forward: 1.Carry out "silver economy" for the elderly tourists;2.Select a reasonable location and give full play to its characteristics;3.Guide the government and make clear the construction objectives;4.Guarantee the supply of various elements and give full play to the market role;5.Promote the integrated development of relevant industries;...