Emotional Packaging Design Of Handmade Jam Brand

With the rapid ascension of the quality of life,people also rises in the corresponding to the requirement of packaging design,not only meet the basic physical function,but rose to the spiritual level,accelerating the pace of life,people need some easy way to link tension stress in your life,so the packing of the emotional design arises at the historic moment.Trumpet-playing this topic with "cat" jam packing for emotional study object,through the analysis of the concept of emotional level both at home and abroad and the present condition of the packaging,it is concluded that the current domestic market of jam packing just reflect on the plane visual interest on a screen,rarely on the emotional needs of the customers design.Trumpet-playing the subject as "cat" brand series of jam for packaging design,pay attention to in design creation after let consumers to participate in the packaging in the process of opening and use of the experience the fun and interactive.In the specific design creation,the brand cartoon image marketing model,through the cartoon image of the personification of the design.Trumpet-playing through to the "cat" jam packaging vision,structure,function extension research,tries to design a suitable for people under the strain of working and living environment’s pursuit of interactive fun jam packing.