Research On The Packaging Design Of Wedding Candy

Wedding is an important part of Chinese excellent traditional culture,while wedding candy is an indispensable part of Chinese wedding custom culture.Under the background of the development of commodity economy,wedding candy,as an important carrier of wedding culture,people have higher and higher requirements for it and packaging design.However,there are a lot of similar and outdated packaging in the market today.The "drawing" and "collecting" of packaging graphics have become the status quo of wedding candy packaging design at this stage.The "piecing together" and "piling up" of packaging graphics can no longer meet the huge potential market of domestic wedding.This article will conduct in-depth and detailed research on wedding candy packaging design.Firstly,it will understand the trend and current situation of wedding candy packaging in the wedding market,find out the problems existing in wedding candy packaging in the wedding market and reconsider and redesign.Secondly,it will innovate on the basis of traditional Chinese wedding customs culture,combine the characteristics of the times,seek common ground while reserving differences,and create diversified,fashionable and personalized wedding candy packaging design with the characteristics of the times.At the same time,The application part will research and practice from the direction of the brand,combine the author's attempts and understanding,and integrate the main visual illustration graphics into the wedding candy packaging design vividly and vividly,and follow the people-oriented design features,and then transform the traditional old design Concept,innovative packaging materials,structure and color,design more new and unique wedding candy packaging.