The Aesthetic And Cultural Representation Of Chinese Tea Packaging Design

As a carrier of information,it is of great value to study the relationship between tea packaging design and culture.Packaging language and tea culture influence each other,so that tea packaging presents a rich appearance,so that the design style of tea packaging with the change of The Times presents a historical,the development of tea packaging also reflects the economic progress.In view of this,this paper studies the development of tea packaging design under the influence of culture from the perspective of tea packaging design and culture.Tea packaging emerged with the emergence of tea culture.The tea culture in the embryonic period was influenced by the traditional Chinese culture of Confucianism,Buddhism and Taoism.The design of tea packaging in China presents the beauty of indifferent,tranquil,simple and natural aesthetic taste and artistic conception.The Chinese traditional culture thought still has the important instruction significance to the modern tea packing design development.The development of productivity brings about the abundance of material,and material,structure and function all have important influence on tea packaging design.At the same time,tea culture is impacted by regional culture and commercial culture.This paper focuses on the analysis of the influence of regional culture on tea packaging design and how to better combine the commercial value and cultural value of tea packaging design.Nowadays,under the influence of brand culture,excellent tea packaging design pays more and more attention to the value and influence of the brand,and high-quality brand packaging leaves a good impression on people.In future development,based on the enhancement of corporate image culture,traditional elements and modern elements will be innovated to serve as the inspiration source of visual expression and adapt to the development trend of tea packaging.