Research On The Biscuit Fun Packaging Design Under The Isomorphic Integration

In the current era of rapid economic development,the ever-increasing domestic consumption not only brings an aesthetic upgrading,but the increasingly improved consumers’ aesthetic requirements for packaging.The biscuit,being a kind of leisure snack,has played an indispensable role in the lives of many contemporary people.In the current market competition of the homogenized quality and style,consumers tend to pursue the personalized aesthetic spiritual demands instead of only meeting the taste buds.Especially those young consumer groups would not only pay attention to the taste,price and brand of biscuits during the purchasing process.The packaging design of biscuits has also become an important factor in the purchasing desire due to their eye-catching visual communication and aesthetic pleasure.Firstly,through analyzing the existing biscuit packaging design at home and abroad,this paper summarizes the opportunities in this type of product packaging design.Secondly,based on the existing isomorphic research,the paper explores the fun combination of "isomorphic integration method" with the packaging design,and deeply considers the isomorphic methods between the packaging graphics,structure,usage scenario,packaging materials and products from the perspective ofthree-dimensional space.Thirdly,the paper further analyzes the specific application methods of isomorphic integration in the packaging design,and designs a new "pinterest" brand form of biscuit fun packaging with a three-dimensional isomorphic thinking.Finally,based on the brand packaging design,and with the two integration methods of isomorphic form and image,the paper also applies the isomorphic packaging graphics,the heterogeneous isomorphic packaging graphics and the contents,the multi-dimensional and isomorphic combined packaging,the isomorphic situation of the packaging and the consumers,and the inserted isomorphic packaging materials into the corresponding packaging design of three types of products,mainly including the related coated biscuits,crackers and cookies,in order to better enhance the novelty,fun and rationality of the product,and also effectively meet the new demands of consumer groups for the packaging design.The paper mainly focuses on the application of isomorphic methods in fun packaging design,which aims to further enhance the brand added value and competitiveness,explore consumers’ inner spiritual needs,and also expand the influence of domestic biscuit brands.