Research On Chinalco’s Stakeholder Pressure,accommodative Environmental Strategy And Green Innovation Performance

With the tightening of resource constraints,environmental pollution and ecological imbalances,environmental issues have gradually attracted the attention of all sectors of society.The Nineteenth National Congress of the Communist Party of China has clearly requested to promote the construction of ecological civilization and build a beautiful China.Besides the main body of economic development,enterprises are also the claimants of resources and one of the main producers of environmental pollution problems.Stakeholders of all parties in the enterprises also put forward higher expectations for the enterprise,requiring that the development of the enterprise should not only focus on operating profit and market size,but also the quality management,green innovation,and social responsibility.It has prompted more and more companies to take environmental issues into consideration when formulating their development strategies,and regard green innovation as the key to solving environmental issues.From the existing research,most of the academic circles focus on the research on the impact of stakeholder pressure,environmental strategy,and corporate performance.The research on the impact of mechanism is still lacking especially the case studies.From the actual situation,Chinese enterprises,especially heavily polluting enterprises are still in the stage of passive response in the choice of environmental strategy.As the adaptive environmental strategy,which is the choice of most enterprises at present.Aluminum Corporation of China(here in after referred to as " Chinalco ")is also one of them.Therefore,this paper sorts out the literature related to stakeholder pressure,environmental strategy,and green innovation performance,using "external pressure--corporate behavior--market reaction" as the starting point for theoretical analysis,to carry out the pressure on stakeholders of Chinalco Comprehensive and detailed analysis.At last,it analyzes and introduces the implementation of the adaptive environment strategy,and then analyzes the impact of green innovation performance before and after the implementation of the strategy.The case study results show that:(1)Stakeholder pressure has a positive impact on companies’ choice of adaptive environmental strategies.The specific performance is as followed: the pressure of environmental regulation brought by the government promotes the construction of management systems;the pressure brought by non-governmental environmental protection organizations,mass media,etc.guides enterprises to carry out energy saving and emission reduction,technological innovation,and contribute to the society.The pressure from consumers,customers,employees,etc.induces companies to manage the entire process of green products,operate fairly,and protect the rights and interests of employees.(2)The implementation of the adaptive environment strategy has a positive impact on improving the performance of green innovation.It has had a positive impact on most indicators of economic performance,of which the impact on environmental protection innovation indicators has a time lag;it also has had a positive impact on environmental performance indicators and social performance indicators.(3)Chinalco’s implementation of an adaptive environmental strategy provides a reference for China’s heavily polluting companies so as to properly treat the demands of stakeholders and reasonably choose environmental strategies.