Research On The Factors Influencing College Students’ Continuing Using Intention Of Health APPs

The 2016 National Health and Wellness Conference puts forward the health of the whole people.It is necessary to put people’s health in a strategic position of priority development,develop a healthy industry,optimize health services,and promote healthy China.In this context,the market scale of the mobile health industry has expanded rapidly,and healthy APP has ushered in a booming development,helping more and more users to achieve self-management of health problems.As the most common group of mobile users,college students’ continue using mechanism has become the focus of attention and research.The purpose of this study is to help health APP designers and manufacturers to clearly determine the judgment mechanism that affects the long-term use of college students,and help enterprises find their own software advantages,grasp user needs,improve users’ continue using intention,and promote the development of business innovation among many competitors.This study used qualitative and quantitative mixed research methods to study the influencing factors of college students’ continue using intention of health APP.First of all,in view of the weak theoretical foundation of the factors affecting the continue using intention of health APP,the Grounded Theory is used to conduct preliminary research through in-depth interviews and focus groups,and four dimensions are found through open coding,spindle coding and selective coding.That is,user perception,APP quality,individual status and objective situation,nine factors namely perceived usefulness,perceived ease of use,information quality,system quality,service quality,health literacy,personal traits,conversion costs and environmental factors affect college students’ continue using intention of health APP;Secondly,constructing a theoretical model of the influencing factors of the college students’ continue using intention of health APP,and proposing 17 hypotheses including the direct influence the continue using intention,the influence of the intermediary,and the influence of the regulatory variables.Third,through the questionnaire survey 338 An effective questionnaire was used to analyze the distribution,reliability,validity and correlation of the samples by SPSS software.Finally,the Structural Equation Model was tested by AMOS software.Conclusions are as follow:Conclusion 1: The overall acceptance of health APP by college students is high.There are many different types of health APPs in college students’ mobile phones.Among them,fitness plastics are the most used,followed by sleep relaxation and physical psychology.Classes,medical purchases,and others.Conclusion 2: The effect of regulatory variables on the continue using intention: University students who use medical drugs,fitness slimming,physiology and psychology and other types of health APP are more willing to continue using,and the remaining categories have no influence on the continue using intention;There is no difference in the impact of different genders and educational levels on the continue using intention.Conclusion 3: The path extracted by the Grounded Theory and tested by the Structural Equation Model: perceived usefulness,information quality,system quality,health literacy significantly positively affects the continue using intention,information quality significantly positively affects perceived usefulness,and system quality is significant Positive impact on perceived ease of use,objective factors significantly affect perceived usefulness and perceived ease of use.Conclusion 4: The paths extracted by the Grounded Theory but not tested by the Structural Equation Model are: perceived ease of use,personal traits,conversion costs,the influence of objective factors on the continue using intention,and the impact of service quality on the continue using intention and perceived usefulness..However,SPSS correlation analysis shows moderate intensity and strong correlation.Qualitative research method Grounded Theory and empirical research method Structural Equation Model results are not exactly the same.The advantages of the combination of the two research methods are obvious in this study,that is,the rationality of the independent variable is expanded,and the individual self is excluded.The direct influence relationship between variables and dependent variables provides space for subsequent research to determine the influencing factors or influence paths that have not been discovered,and also provides new ideas for user behavior research and other sociological research.