An Empirical Research On Users’ Willingness Of Mobile Health Information Service Based On The UTAUT Model

With the development of information technology,communication technology,government policy support and the popularity of mobile terminals,mobile electronic health services have a good environment to progress.In the time of aging population,a lot of people are suffering from chronic diseases.Mobile electronic health services are irreplaceable in improving the effectiveness of medical services,rationally allocating resources and solving the imbalance as a new service model.However,due to the disordered market,considering the sensitivity of health information privacy and the increasing market share of mobile medical services,it is particularly necessary to study the influencing factors of users’ intention to use the service and enhance their stickiness.On the basis of the Unified Theory of Acceptance and Use of Technology(UTAUT)model,combined with characteristics of the mobile electronic health services and Privacy Concern Theory,this paper introduces mediator trust,taking gender,experience level,health level,and service provider type as moderators,construct a model of influencing factors for mobile electronic health service users’ intention to use,and collect data by questionnaires.Then analyse the data by SPSS 24.0 and verify the Structural Equation Model by AMOS 24.0.According to the empirical analysis: efforts are expected to positively affect user behavior intention,privacy concern and social impacts have a significant effect on user behavior intention through intermediary variable trust,and trust plays a part of the mediating role in the relationship between social impacts,privacy concern and behavior intention.Gender,experience level,health level and type of service provider have significant regulating effects on behavior intention.Based on the empirical results,this paper proposes relevant suggestions and makes research prospects.It is hoped that it can help mobile e-health service understand the characteristics of user behavior,take corresponding upgrade and transformation strategies to play a certain role in guiding and drawing lessons to promote China’s mobile e-health services industry.