Research On Public Cultural Service Supply Strategy Of Yancheng New Media

In recent years,the living standard of the Chinese people has reached a certain level,and their spiritual and cultural needs are also rising,showing a trend of diversification and individuation.At the same time,new media with mobile phones,Internet and mobile media as terminals have been fully integrated into public life and become the main contact media for the whole society,especially for young groups.The digitalization,interactivity and immediacy of new media enable them to participate in the supply of public cultural services and give full play to their own characteristics.Therefore,it is of practical significance to study new media’s participation in the supply of public cultural services in the new era.Based on this background,this paper through the literature research,the "public cultural services" of the project involved the supply of public cultural services and other related concept of "new media" and "new public management theory," "the new public service theory," "coordination theory",to discuss the new media’s influence on the supply of public cultural services can,discusses "synergy theory" is used to analyze the new media to participate in the supply of public cultural services of feasibility and applicability,provides a theoretical basis for study of subject;Yancheng city,through the system research and analysis the current new media to participate in the current situation of the supply of public cultural services in the city,summarizes the results obtained,pointed out that there are new media participation is shallow played poorly,efficiency,interaction function is neglected and such outstanding problems as digital cultural products are still lacking,and on the composition of the public cultural service supply subject,media consciousness of the public cultural practitioners,talent in the field of cultural work situation,evaluating effectiveness of public cultural services system analysis the reasons of the existence of the problem,and find the direction of optimization of ascension;Through to the domestic Shanghai Shanghai cloud "culture",zhejiangjiaxing about "culture",chongqing public cultural services such as the Internet of things focus on analysis of typical cases and combined with tianjin,nanjing,kaifeng and other 15 cities of new media development practice,the public cultural services system summarized GuoNaSheng,city and county in the new media to participate in the supply of public cultural services advanced experience,to provide reference in yancheng city.Finally,absorb advanced experience,for standard,combining the reality of yancheng city economic and social development,coordinated from multiple subject of public cultural services supply,content,construction coordination,technology upgrade together and coordinate the protection coordination and so on four aspects of new media in yancheng city in supply of public cultural services strategy Suggestions: one is multiple subject platform advantage promote the public cultural service supply coordination;Second,to promote the coordination of the content of public cultural services;Third,to promote the coordination of the upgrading of public cultural service supply technology with functional advantages;Fourth,to promote the coordination of external security of public cultural service supply with the advantage of radiation.Through the research of the whole subject,the author tries to provide an effective way for yancheng to further improve the public cultural service system.