| "Post-90 s generation" is a derivative word.In the past,"generation" was often used to express when people were divided by time.Its division standard is based on major events in the historical process,In the 21 st century,because of the rise of the "post-80s" concept,we began to use the "post-" to divide people into groups of ten years.There is no uniform academic concept of the "post-90s".It usually appears in the mass media and is commonly known as a Chinese citizen born between January 1,1990 and December 31,1999.With the transformation and development of society,the "post-90s" group,which has gradually become the mainstay,has attracted more and more attention.At the same time,the female group has always had a high degree of attention.The "post-90 s female postgraduates" with both characteristics have begun to appear frequently in news reports.What's different between the post-90 s female graduate students and other female graduate students is that this group was born in the key period of reform and opening up.It is generally the only child under the family planning policy,and it is the "digital indigenous" growing up with the Internet.Therefore,in the digital era,the focus of this paper is how to shape the media image of post-90 s female graduate students,how to shape the media image of this group and the factors that affect the media image of this group.It is of great significance to explore the media image of post-90 s female graduate students for promoting the research of gender and media.This paper takes all the news reports about the post-90 s female graduate students in Huike news database from January 1,2015 to December 31,2019 as research samples,uses content analysis,framework analysis and discourse analysis to carry out quantitative and qualitative research methods,and combines framework theory and gender theory to explain how the main domestic newspaper media use the "three To construct the image of "post-90 s female graduate students" by hierarchical framework.This article is divided into four chapters.The first chapter is the introduction,which mainly introduces five aspects,explaining the research background,research purpose and significance,research methods,theoretical basis and literature review;The second chapter is the research design,which lists the specific process of the research sample analysis in this paper,including the selection of samples,the construction of category using coding table and coding guide,and finally thereliability test;The third chapter is the data statistics and multi-level framework analysis of the research samples.Firstly,it summarizes the basic situation of the news report from the number of news reports,the length of the reports and the types of the news reports,and analyzes the high-level main body framework by using the theme and genre of the reports,The hierarchical narrative framework in the analysis of the sources of information,the nature of characters,the patterns of behavior and the types of objects involved,Analyze the low-level expression framework by using two categories of reporting positions and figures,key words,and discourse production methods.Finally,through cross-tabulation and chi-square test,it was found that news reports about post-90 s female graduate students have significant differences in different reporting topics in different years and different reporting genres,and different types of newspaper categories have a tendency to report.There are also significant differences.According to the statistical results,it is concluded that the media image of post-90 s female graduate students is mainly the main force of returning home to start a business and the victims of knowing the law and breaking the law;The fourth chapter summarizes the reasons that influence the media image construction of post-90 s female graduate students from the aspects of culture,economy,policy and news framework. |
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