Research On The Image Of Female Graduate Students In Microblog From The Perspective Of Parody Theory

This paper is based on the research on how female graduate students construct their self-image through microblog,a social media platform in the era of "we media".Based on the online trend of social communication in the context of the Internet,the author took goffman's drama-parody theory as the main research framework,combined with the relevant theories of feminism,adopted content analysis method,selected the microblog contents of female graduate students as the analysis samples,and explored the self-presentation results in the microblog.Due to the influence of social traditional culture or economic interests,traditional media reports on female graduate students tend to follow or reinforce stereotypes.The emergence of microblog provides an opportunity for female graduate students to express themselves,so that they can take the initiative to construct their own images in the network as communicators,and endow women with the power to show their multifaceted nature.The question to be considered in this study is,what kind of self-constructed image do female graduate students in the microblog platform have?What are the similarities and differences between the image and the image constructed by traditional media in the new media environment? What kind of obedience and resistance do female graduate students show to the current gender cognition?Therefore,this article to goffman 's drama theory as the main framework of analysis,combining with the relevant theory,feminist selection on January 1,2015-December 31,2018 time interval 20 female graduate student blogger 400 tweets about this,from the female graduate student blogger microblog page setup,text,images,text content and so on three sides facing female graduate student media image of the self construction were analyzed,and draw the four main female graduate students construct the media image of the self,They are optimistic and confident female graduate image,independent professional female graduate image,positive femalegraduate image,emotional rich female graduate image.In order to further study the female graduate student identity,based on the section of the media reports of female graduate students at the same time to compare the objects,selecting microblogging platform media coverage in 100,respectively,from high frequency word analysis,report,report tone,reported position four dimensions to analysis made in the media image of female graduate students,summed up the media construct the image of female graduate students.Through comparison,the author finds that,on the one hand,female graduate students show great recognition for the image of optimism,self-confidence,self-reliance and self-improvement presented by the media,and actively echo through we-media platform.On the other hand,female graduate students cannot escape the social appeal of female gender roles,and pay more attention to personal emotions,private issues,marriage and family problems.However,in view of the large proportion of media reports on the negative image of female graduate students,female graduate students express different views through online discourse and diversified presentation methods,showing resistance to the negative image,single image and flat image constructed by the media.