The Research On The Media Image Of Chinese Female Graduate Students

As the coalition of female and highly educated people, female graduate students become a group widely concerned and discussed by society. Media reflects and constructs the social culture, therefore researching the media image of female graduate students turns into a concern which has its realistic significance. This paper based on Media Spectacle theory follows the viewing angle of feminism, and refers to the technique of framing analysis and discourse analysis. By using multiple methods including content analysis, case study and contrastive study as a way of combining with quantitative analyses and qualitative analyses, this paper chooses the reports about female graduate students from Xinhua net and Sina net in the last five years to analyse. The research shows that the media image of Chinese female graduate students have five traits, containing negative image, visual image, traditional role, non-traditional character and spectacle way of presentation. Overall, the media image of Chinese female graduate students is not divorced from the gender of female to a large extent. As a result of many factors including media, audience, social culture and so on, it suffers aggression and infiltration of the ideology of masculine hegemony. The paper makes a systemic research on the media image of Chinese female graduate students, and especially expatiates the way how to present the media image of female graduate students, which makes up what the past researches lack to a certain extent.