An Analysis Of The Competitiveness Of Chongqing's Cultural Industry From The Perspective Of Regional Economy

With the rapid development of cultural industry throughout the country,as an economic form,cultural industry plays an important role in regional economic development by means of special production,dissemination and consumption modes.In recent years,Chongqing is the only municipality directly under the Central Government in the western region.Government departments at all levels attach great importance to the development of Chongqing’s cultural industry,which is in the "golden period of development" and has achieved unprecedented leap-forward development and breakthroughs.However,Chongqing’s cultural industry has not gained a dominant position in regional economic development.How to promote the competitiveness of Chongqing’s cultural industry and promote regional economic development is a hot issue of Chongqing’s attention.Therefore,taking "regional economy" as the breakthrough point,this paper takes the competitiveness of Chongqing’s cultural industry as the main research object.After systematically combing the relevant theories and concepts,it analyses the current situation and characteristics of Chongqing’s cultural industry development,and discusses the impact of cultural industry on Chongqing’s economy.On this basis,the evaluation index system of cultural industry competitiveness is constructed.Obtain the development of Chongqing’s cultural industry and the relevant data of "Statistical Yearbook of Culture and Related Industries 2018" through field visits and investigations.Using factor analysis method of SPSS 20.0,this paper empirically analyses that Chongqing’s cultural industry does not have strong competitiveness in the perspective of regional economy.Finally,based on the above qualitative and quantitative analysis,this paper makes a thorough analysis of the lack of competitiveness of Chongqing’s cultural industry,and puts forward relevant strategies to enhance competitiveness,such as strengthening scientific and technological innovation of cultural industry and promoting sustainable development of cultural industry competitiveness.It is hoped that through this paper,from the perspective of regional economy,thequantitative empirical analysis of the competitiveness of Chongqing’s cultural industry will help Chongqing’s cultural industry to understand the current situation,summarize the reasons for the lack of competitiveness of Chongqing’s cultural industry and put forward corresponding countermeasures,which will help Chongqing to enhance the competitiveness of cultural industry,so as to promote the continuous development of Chongqing’s cultural industry in the future.