Study On The Packaging Design Of "Bi Luo" Tea Brand In Suzhou

As an old tea brand in Suzhou,"Biluo" brand has a profound cultural foundation.In addition,the ingenuity of Biluo tea making makes its brand tea deeply influential in the market.Focusing on the packaging design of "Biluo" brand tea brand in Suzhou,this paper studies the related theories of brand packaging and narrative packaging design,from "design elements and brand positioning of brand packaging" Starting with the "performance strategy of narrative packaging design",the paper carefully analyzes the design literature,brand cases and excellent design works,finds the construction elements and innovation points of brand narrative packaging design in the data investigation and market visit of Biluo brand tea culture and region,and combines the national traditional culture and Suzhou regional characteristics to form the subject design elements,principles and The basic strategy,and then in the feasible brand packaging design scheme construction,carry on the narrative brand packaging design experiment exploration.Through integration and creation,the design scheme explores the product packaging of Biluo brand from the three aspects of logo design upgrading,narrative theme graphic design and serialized remote packaging,and finally forms three series of brand packaging design works of "splendid Dongting,Yiye · Yicha and emotional Jinting".