The Research Of Company D (China) Development Strategy

Although Chinese economy is developing rapidly,company D,one of the world’s largest chemical companies who have been involved in Chinese market for years,didn’t gain sufficient benefit.These years company D(China)’s performance was always worse than GDP growth,in spite of the strategy revolution it announced years ago.This thesis aimed at why company D(China)is not performing well,and tried to provide suggestions to the company.This thesis used SWOT analysis,strategy target analysis,strategy trend analysis,basic strategy tactics analysis,BCG matrix,etc.to design corporate’s China strategy management plan,and also studied finance,human capital management and business management strategy implementation and strategy control model.The analysis result showed that company D’s poor performance was mainly due to:(1)Divestiture business too rapidly;(2)Focusing too much on new products but not strengthen existing foundation business;(3)Hard to convert new products into foundation products;(4)insufficient risk management on Chinese chemical industry’ systematic risk;etc.China does pay attention to environment protection,anti-pollution action,health,but comparing with overall economic growth target,it is still a minor consideration.These reasons may lead to over-estimation and over-investment for the corresponding business.Aimed at above key points,this thesis proposed corresponding suggestion and tactics to help company improve performance,and also expected to help other companies under similar situation.