Research On Influencing Factors And Promotion Strategies Of Employee Loyalty In Xinsha Company

An enterprise,especially manufacturing enterprises,with the continuous acceleration of development,the improvement of the company’s brand awareness and the continuous changes of external conditions,the talent management effect has become more and more obvious for the long-term development of the enterprise,and the management of "people" has also gradually As an important management content of the company.The competition between enterprises has gradually changed from previous economic indicators or market competition to talent competition,and the talents and professional skills possessed by enterprises are one of the core competitiveness of enterprises.The level of employee loyalty can directly affect the turnover rate of employees and the stability of the workforce.Many companies are facing the problem of low employee loyalty.Enterprise managers are increasingly focusing on the management of employee loyalty.Shandong Tiexiong Xinsha Energy Co.,Ltd.(hereinafter referred to as Xinsha Company)is a manufacturing enterprise with a large number of employees and a relatively complicated employee structure.The effective management of employees is the basis for the company’s continuous development.Building a high loyalty company The workforce is of great significance to the company’s sustainable development.This article takes Xinsha Company as the research object and conducts a survey within the enterprise to gain an in-depth understanding of the company’s current employee composition status,loyalty level,turnover tendency and influencing factors of employee loyalty,and to clarify the company’s problems in employee loyalty management And systematically solve problems and formulate strategies to enhance employee loyalty.The article is supported by the relevant concepts and theories of employee loyalty.First,it briefly introduces the main business and organizational structure of Xinsha Company,and combs the structure of the employees of Xinsha Company,including the academic structure,age structure,position hierarchy,etc.,Leading to the current situation of Xinsha Company’s employee management;secondly,through an internal survey of Xinsha Company,during the survey process,the company’s external environment,the status quo of the company and the characteristics of the industry are fully considered,and the targeted design survey and research program are designed.Based on the descriptive statistical analysis of the in-service employee questionnaire survey and the interview results of the departing employees,the influencing factors of Xinsha Company’s employee loyalty are obtained.According to the influencing factor categories,it is divided into three aspects:corporate factors,social factors and personal factors.The influencing factors of employee loyalty establish the criterion layer,the target layer and the plan layer,and calculate the weights,sort and comprehensively sort the importance of the first-level indicators and the second-level indicators,and obtain the importance ranking of the influencing factors of employee loyalty;Finally,according to the importance degree,combined with the actual situation of the enterprise and the characteristics of employees,formulate strategies to improve employee loyalty.By studying the influencing factors of Xinsha Company’s employee loyalty and improving strategies,applying the research conclusions and specific measures to the actual work of the enterprise can effectively improve the enterprise’s employee loyalty,reduce the turnover rate,reduce the company’s labor costs and recruitment costs,and It is of great significance to the long-term development of the enterprise.Since Xinsha is a coal coking enterprise,the employee structure and post structure of other companies in its industry are similar.The strategy of improving the level of employees in the article can provide some reference for other companies.